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Tata Swach Smart

Tata Research, Development & Design Centre & Tata Chemicals

last updated 5 days ago

Snapshot

Product description

[Tata Swach Smart Nanotech Water Purifier:] (https://tataswach.com/products/tata-swach-smart?variant=30561738697) is a household, gravity driven water water purifier which uses the Silver Nano-Technology to remove bacteria and viruses from drinking water.

Target region(s)
India
Distributors/implementing organizations

Tata sells this product directly through their [website] (https://tataswach.com/products/tata-swach-smart?variant=30561738697″). Additional distributors include [Essmart](http://essmart.in/collections/kitchen/products/tata-swach-smart-water-filter “http://essmart.in/collections/kitchen/products/tata-swach-smart-water-filter”) and [Amazon India] (http://www.amazon.in/Swach-Electric-Smart-15-Litre-Purifier/dp/B008LN5ZWG “http://www.amazon.in/Swach-Electric-Smart-15-Litre-Purifier/dp/B008LN5ZWG”)

Market suggested retail price

Tata Swach Smart costs [Indian National Rupees 1,349.00] (https://tataswach.com/products/tata-swach-smart?variant=30561738697) or $20.46 USD on Tata’s website and [Indian National Rupees 1,175.00] (http://www.amazon.in/Swach-Electric-Smart-15-Litre-Purifier/dp/B008LN5ZWG “http://www.amazon.in/Swach-Electric-Smart-15-Litre-Purifier/dp/B008LN5ZWG”) or $17.83 USD on Amazon India’s website. Via [Essmart](http://essmart.in/collections/kitchen/products/tata-swach-smart-water-filter “http://essmart.in/collections/kitchen/products/tata-swach-smart-water-filter”) RS. 1,299.00 or $19.64 USD

Competitive landscape

Some [competitors include](http://www.cseindia.org/node/852 “http://www.cseindia.org/node/852”): Sujal, priced at $2.36 (with replaceable filter bed at $0.40); Kent Gold UF Membrane Filter priced at Rs. $125 – $141.40 USD; Hindustan Lever PureIt (battery operated); Eureka Forbes AquaSure Amrit; cloth and jali mesh filters

SDG targeted

[SDG #6: Clean water and sanitation](https://sustainabledevelopment.un.org/sdg6)

Target user(s)

The product is designed to target BoP customers but the majority of purchasers are working class, lower to middle income Indians, who do not have access to a safe drinking water source.

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