Tag: marketing

Rob Goodier

Practical tips to distribute and scale your technology

October 9, 2016

The final module in E4C’s four-step course, Introduction to Engineering for Global Development An uncomfortable truth for product designers is that...

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Mike Mader

How to Manage Global Supply Chains in Developing Countries

March 25, 2015

Do you have an idea for a product that can make a difference, but have no idea what the...

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Diana Jue

7 Expert Tips for Inventors

October 15, 2014

Many of you learned about the distribution challenge from my colleague and Essmart’s co-founder, Jackie Stenson. If you haven’t...

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Diana Jue

Good products are designed well, but successful products are designed to sell

June 12, 2014

How a product is distributed matters more than the product itself. That’s something that my colleague Jackie Stenson and...

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Rob Goodier

Agricultural Devices: Designing for Adoption and Success

June 6, 2014

About this webinar:  Prototyping is a necessary but often difficult hurdle in product development. This is especially pronounced in...

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Rob Goodier

How solid design supports good social marketing: reports from Shell Foundation and HYSTRA

April 25, 2013

Marketing is the dirty word that can sink or sail a device that improves lives in developing communities. Two...

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Rob Goodier

Clean-tech awareness brought to you by…

December 10, 2010

Coca-Cola set the bar for marketing and distribution in the world’s most impoverished and hard-to-reach communities. “You can walk...

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