Project Outcomes
CarbonBuilt replaces up to 50% of the cement in concrete masonry and hardscapes with its proprietary, upcycled Reversa® binder. It also invests in advanced production technologies to enable the highest plant efficiency and achieve up to a 70% reduction in the carbon footprint of its concrete products. The challenge was to communicate to customers and investors the tangible benefits of choosing solutions that reduce carbon in the construction industry
The key objective of this project was to develop 3D models and animations of the equipment and processes at CarbonBuilt’s concrete plant to showcase how its plants are decarbonised. Using a storytelling approach, the animation captured the equipment and material changes from the pre-retrofit to post-retrofit phases, highlighting the carbon-efficient design improvements introduced throughout the production process.
The animation enables potential customers and investors to visualise complex processes while increasing awareness of carbon-efficient construction technologies and encouraging greater consideration and adoption of lower-carbon alternatives.
Key technology/tools used: Autodesk Inventor, 3ds Max and Qualitative research skills
Concrete Plant 3D Animation Setup
Attribution: Created using Autodesk 3Ds Max by Brian Womayi
