Frame Changers points out that your distribution network is just as important as your product, but it’s often overlooked in the business plans of startups. There’s no Sam’s Club, Ebay or Amazon Prime in Africa, so you need to design a network that motivates everyone involved in each step of the delivery.

For more please see E4C Contributing Editor Khanjan Mehta’s Frame Changers site and Facebook page.

Frame Changers, by E4C Contributing Editor Khanjan Mehta

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