Not viewing this page correctly? Clear your browser cache!

August 10, 2012

Video: Designing with the bottom of the pyramid

contributor: Rob Goodier

Technology designers tend to overestimate their own capacity to solve problems in developing regions. And they can underestimate the resources at hand. In this webinar, Saul Garlick, CEO of ThinkImpact, explains how to unleash local potential to solve problems in a sustainable way.

Learning first about the preferences, skills and resources of the people who will use the solution boosts your chances of long-term success. Rather than viewing this process as a research assignment, Garlick says, consider it as a need to engage directly with the local population to develop ideas. Solutions that work are local. They utilize local resources, and they flourish locally. In this presentation, Saul will present real-world example and provide and tools to help you change the world.

This is a recording in the E4C Webinars series, Designing with the base of the pyramid. For more webinars in this series, and to register for the next free presentation, please visit


tags : developing countries, innovation, invention, technology, understanding demographic

Rob Goodier

Leave a Comment

Sign In to comment.

    by engineers.
    for everyone.

    E4C Membership is a curated experience! When you become a member, we will tailor a unique user profile for you based on the way you engage with our content over time. Your actions and preferences will allow us to serve you content that is most relevant to you. In addition, becoming an E4C member grants you access to exclusive engagement opportunities and the E4C newsletter.

    Join E4C and become a part of a global community that believes engineering can change the world!

    Become a Member