Hi – great article. I COULDN’T agree more. SUSTAINABILITY is a very FRUSTRATION term and does a dis-service to the risks and OPPORTUNITIES that communities, businesses and governments around the world are facing. I’m particularly interested in the market/ business value that can be unlocked due to changing consumer expectations, resource constraints & extreme affordability. Its not on the periphery of future value it defines it!
Way to rip the bandaid off on that discussion. As a so-called “Sustainability Professional” I appreciate this accurate and sobering assessment of the world’s condition. In my darkest moments, it is that future that I fear, and I hold hope that we avert serious disaster – but these are all the views of a relatively affluent (rent is still a problem, but starvation is not) white, young professional, who is not faced with anything close to disaster quite yet.
Sustainability does need to be redefined. The goal does need to change. Our desired and realistic outcome has to be identified under a fluorescent light. It is very stimulating to think about the implications of this in a broader sense. On a personal level, this makes me want to buy land, learn how to grow my own food, obtain what materials I need and live off the land as best as I can.
Hi – great article. I COULDN’T agree more. SUSTAINABILITY is a very FRUSTRATION term and does a dis-service to the risks and OPPORTUNITIES that communities, businesses and governments around the world are facing. I’m particularly interested in the market/ business value that can be unlocked due to changing consumer expectations, resource constraints & extreme affordability. Its not on the periphery of future value it defines it!
Way to rip the bandaid off on that discussion. As a so-called “Sustainability Professional” I appreciate this accurate and sobering assessment of the world’s condition. In my darkest moments, it is that future that I fear, and I hold hope that we avert serious disaster – but these are all the views of a relatively affluent (rent is still a problem, but starvation is not) white, young professional, who is not faced with anything close to disaster quite yet.
Sustainability does need to be redefined. The goal does need to change. Our desired and realistic outcome has to be identified under a fluorescent light. It is very stimulating to think about the implications of this in a broader sense. On a personal level, this makes me want to buy land, learn how to grow my own food, obtain what materials I need and live off the land as best as I can.