Careem is an mobile taxi hailing application that works on Android and iOS. It lets passengers order an affordable taxi online. Users can pay by cash, credit card or Careem credits.
Distributors / Implementing Organizations
Intellectural Property Type
User Provision Model
Directly through manufacturer's app
Distributions to Date Status
Careem application uses GPS to connect passengers to nearby drivers. Users can either ride instantly or schedule one with different options: GO, GO Star, GO+, MAX, Go Half-Day & Go Full-Day. The application estimates the needed time for the driver to reach and the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash, credit card or Careem credits. The users should follow the following steps:
- Select a car that suits your preference (or pocket) and choose to ride now or schedule a ride
- Track the arrival of the driver in real time, all details are sent when requesting a ride
- Upon reaching the destination, either pay through cash, credit card or Careem credit
- Rate the ride
Users can get support through the 24/7 helpline or through the "Help" option in the application.
Manufacturer Specified Performance Parameters
The service is designed to provide safe transportation with different paying options.
Vetted Performance Status
Before the ride, all drivers undergo a thorough screening process and regularly receive safety and security training. During the ride, the ride is monitored in real time, and the manufacturer provides in-ride insurance and a 24/7 in-ride call center. Moreover, the user can share the real-time location of his ride. After the ride, the user can rate his/her driver.
Complementary Technical Systems
Academic Research and References
Stephens, M., 2019, Careem: Taking a Local Problem-Solving Approach to the Sharing Economy, Future Governments, 7, pp. 347-365.
Ghosh, S., Alpana, T., 2017, Careem: Raising a Unicorn, Harvard Business School Case 818-022.
Compliance with regulations
Careem became a wholly owned subsidiary of Uber in March 2019, operating independently with its own brand and services.