Updated on June 23, 2024

·

Created on September 28, 2019

Careem

Upcoming Update

Careem is a ride taxi hailing application operating in the Middle East, North Africa, Turkey and Pakistan.

Tested By
  • Careem (Mudassir Sheikha, Magnus Olsson & Abdulla Elyas)
Content Partners
Unknown

Author

Product Description

Careem is an mobile taxi hailing application that works on Android and iOS. It lets passengers order an affordable taxi online. Users can pay by cash, credit card or Careem credits.

Target SDGs

SDG 8: Decent Work and Economic Growth

SDG 9: Industry, Innovation and Infrastructure

Target Users (Target Impact Group)

Household

Distributors / Implementing Organizations

Careem

Manufacturing/Building Method

N/A

Intellectural Property Type

Trademark

User Provision Model

Directly through manufacturer's app

Distributions to Date Status

10,000,000+ installations

Compatible Devices (smartphone, tablet, PC)

Smartphone & tablet

Permanent network connectivity required (Y/N)

Yes

Literacy support (Y/N)

No

Languages available

English, Arabic, Central Kurdish, French, Turkish

Additional features required (GPS, camera, etc.)

GPS

Application size

Android: 15 MB

iOS: 165.7 MB

Application rating

Android: 4.6/5

iOS: 4.1/5

Number of downloads

10,000,000+

Operating system and version

Android: 4.1 and up

iOS: 10.0 or later

Passenger capacity

Up to 6

Design Specifications

Careem application uses GPS to connect passengers to nearby drivers. Users can either ride instantly or schedule one with different options: GO, GO Star, GO+, MAX, Go Half-Day & Go Full-Day. The application estimates the needed time for the driver to reach and the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash, credit card or Careem credits. The users should follow the following steps:

  1. Select a car that suits your preference (or pocket) and choose to ride now or schedule a ride
  2. Track the arrival of the driver in real time, all details are sent when requesting a ride
  3. Upon reaching the destination, either pay through cash, credit card or Careem credit
  4. Rate the ride

Product Schematics

Technical Support

Users can get support through the 24/7 helpline or through the "Help" option in the application.

Replacement Components

N/A

Lifecycle

N/A

Manufacturer Specified Performance Parameters

The service is designed to provide safe transportation with different paying options.

Vetted Performance Status

User reviews

Safety

Before the ride, all drivers undergo a thorough screening process and regularly receive safety and security training. During the ride, the ride is monitored in real time, and the manufacturer provides in-ride insurance and a 24/7 in-ride call center. Moreover, the user can share the real-time location of his ride. After the ride, the user can rate his/her driver.

Complementary Technical Systems

None

Academic Research and References

Stephens, M., 2019, Careem: Taking a Local Problem-Solving Approach to the Sharing Economy, Future Governments, 7, pp. 347-365.

Ghosh, S., Alpana, T., 2017, Careem: Raising a Unicorn, Harvard Business School Case 818-022.

Home. n.d. Careem.

Compliance with regulations

Unknown

Evaluation methods

Unknown

Other Information

Careem became a wholly owned subsidiary of Uber in March 2019, operating independently with its own brand and services.

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