Agriculture
June 4, 2024
Magpi
Read SolutionImplemented by
DataDyne
Updated on June 23, 2024
·Created on September 28, 2019
Careem is a ride taxi hailing application operating in the Middle East, North Africa, Turkey and Pakistan.
Careem is an mobile taxi hailing application that works on Android and iOS. It lets passengers order an affordable taxi online. Users can pay by cash, credit card or Careem credits.
Target SDGs
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
Target Users (Target Impact Group)
Household
Distributors / Implementing Organizations
Careem
Manufacturing/Building Method
N/A
Intellectural Property Type
Trademark
User Provision Model
Directly through manufacturer's app
Distributions to Date Status
10,000,000+ installations
Compatible Devices (smartphone, tablet, PC)
Smartphone & tablet
Permanent network connectivity required (Y/N)
Yes
Literacy support (Y/N)
No
Languages available
English, Arabic, Central Kurdish, French, Turkish
Additional features required (GPS, camera, etc.)
GPS
Application size
Android: 15 MB
iOS: 165.7 MB
Application rating
Android: 4.6/5
iOS: 4.1/5
Number of downloads
10,000,000+
Operating system and version
Android: 4.1 and up
iOS: 10.0 or later
Passenger capacity
Up to 6
Design Specifications
Careem application uses GPS to connect passengers to nearby drivers. Users can either ride instantly or schedule one with different options: GO, GO Star, GO+, MAX, Go Half-Day & Go Full-Day. The application estimates the needed time for the driver to reach and the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash, credit card or Careem credits. The users should follow the following steps:
Technical Support
Users can get support through the 24/7 helpline or through the "Help" option in the application.
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
The service is designed to provide safe transportation with different paying options.
Vetted Performance Status
User reviews
Safety
Before the ride, all drivers undergo a thorough screening process and regularly receive safety and security training. During the ride, the ride is monitored in real time, and the manufacturer provides in-ride insurance and a 24/7 in-ride call center. Moreover, the user can share the real-time location of his ride. After the ride, the user can rate his/her driver.
Complementary Technical Systems
None
Academic Research and References
Stephens, M., 2019, Careem: Taking a Local Problem-Solving Approach to the Sharing Economy, Future Governments, 7, pp. 347-365.
Ghosh, S., Alpana, T., 2017, Careem: Raising a Unicorn, Harvard Business School Case 818-022.
Home. n.d. Careem.
Compliance with regulations
Unknown
Evaluation methods
Unknown
Other Information
Careem became a wholly owned subsidiary of Uber in March 2019, operating independently with its own brand and services.
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