Updated on June 8, 2024


Created on July 21, 2019


Upcoming Update

SafeMotos is a ride hailing platform for cars and motorcycles that uses telematic data to measure real time rider safety.

Developed By
  1. SafeMotos
Tested By
  • Rwanda Utilities Regulatory Authority (RURA)
  • SafeMotos
Content Partners


Product Description

SafeMotos is a ride hailing platform developed in Rwanda by Barrett Nash and Peter Kariuki for Africa’s motorcycle and informal taxi market. This smartphone application allows customers to order safe and professional motos directly to a desired pickup location using GPS. The platform uses collected computerized data to ascertain real time rider safety by monitoring the driver’s road conduct and having drivers follow strict driving regulations.

– The sub-sector options does not contain the right options (goods, people, logistic services and pedestrian infrastructure). The options listed there are tech categories option, therefore, can’t access the performance parameter.


-Suggested products, Mannvit (https://www.cowi.com/iceland-en), U.S.Bridge (https://usbridge.com/), and Pioneer Bridges (https://pioneerbridges.com/)



– Date of commercialization and distribution to date unknown

-Suggested products, World camp medical containers (https://www.world-camps.com/medicalcontainers.php) and Mobile Container Clinic (https://www.indiamart.com/proddetail/mobile-container-clinic-12592026791.html)




-Suggested products, Grab (https://www.grab.com/id/en/transport/)

– Avg retail price unknown

– The sub-sector options does not contain the right options. The options listed there are tech categories option, therefore, can’t access the performance parameter.




– The sub-sector options does not contain the right options. The options listed there are tech categories option, therefore, can’t access the performance parameter.

-Suggested products, Uberboda (https://www.uber.com/ng/en/) and Bolt (https://bolt.eu/en/cities/kampala/)


Price is dependent on the pick-up and drop-off locations as well as the number of times the trips occur




-The sub-sector options does not contain the right options. The options listed there are tech categories option, therefore, can’t access the performance parameter.

-Suggested products, Awami Taxi (https://propakistani.pk/2017/10/23/awami-taxi-local-simple-feature-rich-ride-hailing-service/#google_vignette), Metro Radio Cab (https://metrocab.com.pk/), Metro Radio Cab (https://metrocab.com.pk/),  Paxi (https://borgenproject.org/pakistan-pink-taxi-service-for-women/)



– Date of commercialization unknown

– City Lab (https://www.bloomberg.com/citylab), BickieLJ (https://www.bicikelj.si/en/home), Hangzhou Public Bicycle (https://www.travelchinaguide.com/cityguides/zhejiang/hangzhou/public-bicycle.htm), LinkBike (https://www.linkbike.my/), and Reddy Go (https://www.facebook.com/ReddyGoAUS/)



Federal Aviation Administration (FAA)


– Product is a draft in new website but not present at all in old website

– Website not secured

– Most information can’t be reviewed and verify


the price is dependent on the base fare, cost per minute and cost per kilometer, multiplied by a surge multiplier. Interview with Manufacturer 

Target SDGs

SDG 8: Decent Work and Economic Growth

SDG 9: Industry, Innovation and Infrastructure

Target Users (Target Impact Group)

Household, Community

Distributors / Implementing Organizations


Competitive Landscape

Direct competitors include Safe Boda.

Manufacturing/Building Method


Intellectural Property Type

Select Type

User Provision Model

Users access the service via the SafeMotos app downloaded from the Google Play Store or the App Store.

Distributions to Date Status

10,000+ installs, over 400,000 trips ordered

Design Specifications

The platform is created with products and solutions for specific customer segments, including:

  • Female riders can choose to use female drivers.
  • Direct pickups are available, using location tracking using GPS navigation capabilities.
  • Customers and drivers have profiles for safety and identification.
  • Fare calculation and payment system is integrated to estimate the trip costs and choose the mode of payment.

Product Schematics

Technical Support

SafeMotos provides technical support by training the riders at the start as well as periodically. Interview with Manufacturer 

Replacement Components




Manufacturer Specified Performance Parameters

Driver safety rating of 90 out of 100 or higher

Vetted Performance Status

150 active, vetted drivers


All riders and customers must wear helmets at all times during the rides. Female customers have the option of choosing female riders. Night time rides are well documented in the system for traceability in case of any incidents. Drivers are monitored for speed, accuracy, location, and gyroscopic data and given a safety score out of 100.

Complementary Technical Systems

A smartphone is required to initiate rides

Academic Research and References

Peprah, C., Amponsah, O. and Oduro, C., 2019, A system view of smart mobility and its implications for Ghanian cities, Sustainable Cities and Society, 44, pp. 739-747.

Henama, U.S., and Sifolo, P.P.S., 2017, Uber: The South Africa Experience, African Journal of Hospitality, 6(2), pp. 1-10.

Compliance with regulations

Every rider should have a license from the Rwanda Utilities Regulatory Authority. Interview with Representative Drivers are also trained by SafeMotos and must have three years of prior experience before being hired.

Evaluation methods

Number of safely delivered riders, driver safety score (based on speed, acceleration, running location and gyroscope data), number of active drivers

Other Information

Other articles include; Heilweil, R., 2018, For The American Sharing Economy, The Future Of Motorcycles Might Be Imitating Airbnb Not Uber, Forbes Petri, A. E., 2018, How this Innovative App Became Africa's Uber, National geographic

Comments from the Community


  1. noel61 says:

    In the SDG targeted field previous products state the exact SDG word for word , where as here they are discussed relative to the products meets them. Should either method be consistent across products?

  2. noel61 says:

    Should target users field explanation include the word ‘commuters’ or similar rather than entire population?

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