Barrett Nash and Peter Kariuki
SafeMotos is a ride hailing platform for cars and motorcycles that uses telematic data to measure real time rider safety.
SafeMotos is a ride hailing platform developed in Rwanda by Barrett Nash and Peter Kariuki for Africa’s motorcycle and informal taxi market. This smartphone application allows customers to order safe and professional motos directly to a desired pickup location using GPS. The platform uses collected computerized data to ascertain real time rider safety by monitoring the driver’s road conduct and having drivers follow strict driving regulations.
Dependent on the base fare, cost per minute and cost per kilometer, multiplied by a surge multiplier Interview with Manufacturer
Targets populations of all income levels in Kigali and the broader East Africa
10,000+ installs, over 400,000 trips ordered
The platform is created with products and solutions for specific customer segments, including:
- Female riders can choose to use female drivers.
- Direct pickups are available, using location tracking using GPS navigation capabilities.
- Customers and drivers have profiles for safety and identification.
- Fare calculation and payment system is integrated to estimate the trip costs and choose the mode of payment.
SafeMotos provides technical support by training the riders at the start as well as periodically. Interview with Manufacturer
Driver safety rating of 90 out of 100 or higher
150 active, vetted drivers
SafeMotos, Rwanda Utilities Regulatory Authority (to ensure driver meets safety requirements)
All riders and customers must wear helmets at all times during the rides.
Female customers have the option of choosing female riders.
Night time rides are well documented in the system for traceability in case of any incidents.
Drivers are monitored for speed, accuracy, location, and gyroscopic data and given a safety score out of 100.
A smartphone is required to initiate rides
Peprah, C., Amponsah, O. and Oduro, C., 2019, A system view of smart mobility and its implications for Ghanian cities, Sustainable Cities and Society, 44, pp. 739-747.
Henama, U.S. and Sifolo, P.P.S., 2017, Uber: The South Africa Experience, African Journal of Hospitality, 6(2), pp. 1-10.
Every rider should have a license from the Rwanda Utilities Regulatory Authority. Interview with Representative Drivers are also trained by SafeMotos and must have three years of prior experience before being hired.
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