Agriculture
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Silva Digester Bundle – Paca digestora Silva (One-cube-meter Silva digester)
Read SolutionImplemented by
Guillermo Silva Pérez
Updated on February 23, 2024
·Created on November 17, 2019
GoldKeys is a supply chain optimization platform that connects consumers to a product and manufacturer registry to verify authenticity of the product.
GoldKeys is a supply chain and customer outreach platform focused on fast-growing emerging markets. It secures products against faking and counterfeiting using mobile and web technologies. It allows consumers to verify the authenticity of products they buy via SMS or a web form.
Target SDGs
SDG 3: Good Health and Well-Being
SDG 12: Responsible Consumption and Production
Target Users (Target Impact Group)
Small and Medium-sized Enterprises, Public Sector Agencies
Distributors / Implementing Organizations
Regional head offices in Ghana, Nigeria, Kenya, and India
Manufacturing/Building Method
Software development
Intellectural Property Type
Trademark
User Provision Model
Via head offices in Ghana, Nigeria, Kenya and India
Distributions to Date Status
Unknown
Design Specifications
GoldKeys is designed to connect customers with a brand's supply chain. By entering a PIN code found on the product, customers can verify the legitimacy of the product. This happens in three steps:
Technical Support
International support office located in Amsterdam
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
Goldkeys aims at reducing the number of counterfeit products in Africa.
Vetted Performance Status
Uganda National Bureau of Standards (UNBS) used the product for e-verification of agro-inputs, and users received a response within seconds 98% of the time. KEPHIS and STAK used it to identify fake seeds as part of the Agrotrack initiative. Since 2016 over 20 million retail seed packs have been deployed. The clothing company GTP used GoldKeys to identify fake textiles and prints, which helped them achieve 12% more than their actual target for 2015. In Nigeria, the prevalence of counterfeit drugs has dropped from the estimated 30% to less than 10%.
Safety
N/A
Complementary Technical Systems
None
Academic Research and References
Kshetri, N., 2016, Creation, Deployment, Diffusion and Export of Sub-Saharan Africa-Originated Information Technology-Related Innovations, International Journal of Information Management, 36(6), pp. 1274-1287.
Compliance with regulations
N/A
Evaluation methods
The product was evaluated for response time to the users, increase in sales for companies implementing the product, and reducing the prevalence of counterfeit products in the pharmaceutical industry.
Other Information
In 2016 mPedigree was ranked 5th most innovative company in Africa. GoldKeys was featured in research on counterfeit drugs in Africa. Case studies are published on the product website. An article by Center for the Protection of Intellectual Property states that GoldKeys is facilitating the protection of both brand owners and consumers. Bright Simons, the founder and president of mPedigree, was included in the list top 35 innovators under 35 by MIT Technology Review in 2013.
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