Agriculture
August 16, 2024
Silva Digester Bundle – Paca digestora Silva
Read SolutionImplemented by
Guillermo Silva Pérez
Updated on June 2, 2024
·Created on November 17, 2019
GoldKeys is a supply chain optimization platform that connects consumers to a product and manufacturer registry to verify authenticity of the product.
GoldKeys is a supply chain and customer outreach platform focused on fast-growing emerging markets. It secures products against faking and counterfeiting using mobile and web technologies. It allows consumers to verify the authenticity of products they buy via SMS or a web form.
Target SDGs
SDG 3: Good Health and Well-Being
SDG 12: Responsible Consumption and Production
Target Users (Target Impact Group)
Household, Small and Medium-sized Enterprises, Public Sector Agencies
Distributors / Implementing Organizations
Regional head offices in Ghana, Nigeria, Kenya, and India
Regions
West Africa
Countries
Kenya, Uganda
Manufacturing/Building Method
Software development
Intellectural Property Type
Trademark
User Provision Model
Via head offices in Ghana, Nigeria, Kenya and India
Distributions to Date Status
Unknown
Mobile service required
2G for SMS validation
Device(s) required
Feature phone
Additional features required
None
Permanent network connectivity required
Yes
Type of applications for data collection
SMS or web form
Level of mobile data coverage needed
2G for SMS based communication to consumers, 3G and above for web applications
Type of data collected
A PIN code on the product pack is sent via SMS or web form
Usage rate (%)
Unknown
Literacy support
Unknown
Languages available
Unknown
Operating system and version
N/A
Power Requirements
None
Application of mobile data collection
Product authenticity verification
Design Specifications
GoldKeys is designed to connect customers with a brand's supply chain. By entering a PIN code found on the product, customers can verify the legitimacy of the product. This happens in three steps:
Technical Support
International support office located in Amsterdam
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
Goldkeys aims at reducing the number of counterfeit products in Africa.
Vetted Performance Status
Uganda National Bureau of Standards (UNBS) used the product for e-verification of agro-inputs, and users received a response within seconds 98% of the time. KEPHIS and STAK used it to identify fake seeds as part of the Agrotrack initiative. Since 2016 over 20 million retail seed packs have been deployed. The clothing company GTP used GoldKeys to identify fake textiles and prints, which helped them achieve 12% more than their actual target for 2015. In Nigeria, the prevalence of counterfeit drugs has dropped from the estimated 30% to less than 10%.
Safety
N/A
Complementary Technical Systems
None
Academic Research and References
Kshetri, N., 2016, Creation, Deployment, Diffusion and Export of Sub-Saharan Africa-Originated Information Technology-Related Innovations, International Journal of Information Management, 36(6), pp. 1274-1287.
Compliance with regulations
N/A
Evaluation methods
The product was evaluated for response time to the users, increase in sales for companies implementing the product, and reducing the prevalence of counterfeit products in the pharmaceutical industry.
Other Information
In 2016 mPedigree was ranked 5th most innovative company in Africa.
GoldKeys was featured in research on counterfeit drugs in Africa.
Bright Simons, the founder and president of mPedigree, was included in the list of top 35 innovators under 35 by MIT Technology Review in 2013.
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