D-Rev’s Brilliance Pro is a blue LED-based phototherapy device for treatment of neonatal jaundice with an integrated light meter, the latest model in their line of phototherapy devices.
Countries Targeted: Colombia, Ecuador, Guyana, India, Kenya, Malawi, Malaysia, Myanmar, Nepal, Nigeria, Pakistan, Philippines, South Africa, Tanzania, Thailand, Uganda
Phoenix Medical Systems Private Ltd in Chennai India manufactures, distributes, and sells Brilliance under a license from D-Rev.
“D-Rev listens to customers and works with Phoenix so the product and manufacturing capabilities are aligned; it is a true partnership. The cooperation will create more products at affordable costs, and be a catalyst for market-change,” said Sashi Kumar, managing director of Phoenix Medical Systems.
While the base retail price with 1-year warranty is marked as $400 USD, the official press release on the launch of Brilliance Pro states that the product is available at a price point of $500 USD. This may be because of a licensing agreement between D-Rev and their distributor Phoenix Medical Systems Private Ltd that caps the selling price of Brilliance products in emerging and undercapitalized markets at $400 USD. Therefore, the price may differ based on the target market.
A variety of phototherapy devices have been designed for the treatment of neonatal jaundice. An overview includes competitors such as DtM Firefly; Medela Bilibed, Draeger Photo-Therapy, Natus neoBLUE, and Delta TL.
Goal 3: to improve and promote good health.Newborns with mild to severe jaundice. Jaundice is the #1 reason why newborns are readmitted to hospitals worldwide. About 3 in 5 children have some degree of jaundice. Severe jaundice, when left untreated or ineffectively treated, can lead to severe brain damage or death. Studies estimate that over 6 million babies with severe jaundice are not receiving adequate treatment.
Hospitals and clinics with neonatal intensive care units (NICUs) or special newborn care units (SNCUs) in developing countries.
Patented with additional features such as SmartTilt and Brilliance Pro Light Meter patent-pending.
For sale globally through Phoenix Medical Systems. Online sales inquiry form:
With 1,100 units of predecessor Brilliance Classic installed in 23 countries, D-Rev’s neonatal jaundice initiative product manager AJ Viola expects to sell around 800 units of Brilliance Classic and Brilliance Pro within the first year of Brilliance Pro’s release, with the split between the two still uncertain.
While not explicitly stated on company materials, D-Rev’s partnership with Phoenix Medical Systems for manufacturing and distribution suggests that technical support should be available through Phoenix Medical Systems. Phoenix Medical Systems’ website includes a section for customer care both in India and internationally, which describes a team that attends to service calls and assists in equipment installation and maintenance operations.
Use of LEDs has minimized maintenance requirements as they require replacement every 10 years compared to other common phototherapy devices that use compact fluorescent light bulbs that require replacement every 3-5 months . D-Rev argues that, with Brilliance, hospitals can save over $240 USD per year on costly bulb replacements.
Brilliance LEDs last over 120,000 hours, 60x longer than compact fluorescent lamps commonly used in phototherapy devices.
Performance targets specified by D-Rev’s manufacturer Phoenix Medical Systems include:
* Illumination source: Blue LEDs + White observation lights
* LED Intensity: > 40 µW/cm²/nm at recommended treatment distance measured with Ohmeda Medical BiliBlanket II Meter
* Peak Wavelength: 451 nm
* Emission Spectrum: 445 – 470 nm (maximum bounds of FWHM range)
* Effective Treatment Area: 25 cm x 50 cm at recommended treatment distance
* Irradiance Ratio: >0.4 (minimum/maximum irradiance)
* Time Totalizer: Machine run time totalizer + Therapy time totalizer
Brilliance Pro meets the American Academy of Pediatrics standards for effective jaundice treatment. The American Academy of Pediatrics (AAP) recommends a uniform irradiance of ≥30µW/cm2/nm over maximum possible body surface area for effective phototherapy; Brilliance Pro’s specifications sheet showcases a uniform irradiance of ≥45µW/cm2/nm.At its debut in December 2014, Brilliance Pro won the Best in Show award at NEOCON2014, India’s largest neonatal conference hosted by the country’s National Neonatology Forum, winning across all product categories and prices.
An optional Brilliance Pro Light Meter accessory exists for the Brilliance Pro that will allow doctors to measure the dose of light being delivered to an infant in real-time. D-Rev’s Light Meter, usable with any Brilliance Pro unit, has been promoted to retail for less than 1/10th of the price of current light meters (cited as $1,500 USD), though the exact cost is to be determined.
Cline B.K., Vreman, H.J., Lou, H., Donaldson, K.M., Bhutani, V.K. Evaluation of an Affordable LED Phototherapy Device for Resource-Limited Settings. Poster presented at: 2011 Pediatric Academic Societies Conference.Cline, B.K., et al., Phototherapy Device Effectiveness in Nigeria: Irradiance Assessment and Potential for Improvement. Journal of Tropical Pediatrics, 2013. 59(4): p. 321-325
Brilliance Pro’s CE mark is pending, which will certify that the product meets European Union standards for safety and quality.
The manufacturer and distributor Phoenix Medical Systems also has ISO certification and pursues other standards for its products.
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