Little Rider

Craft Silicon Ltd

Little Rider is a mobile application that connects commuters to drivers in urban areas and is operating in Ghana, Kenya, Nigeria, Tanzania, and Uganda.

Product description Brand name and product description

Little Rider is an online application that works on Android, iOS and Windows mobiles that allows passengers to order a taxi online. Females have the option of choosing female drivers for safety purposes. Little Rider provides unlimited Safaricom in-cab WiFi.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Little cab started in Kenya and expanded to Uganda, Nigeria, Tanzania and Ghana.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.
Competitive landscape Similar products available on the market. May not be a comprehensive listing.
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 8: Decent work and economic growth

Goal 11: Sustainable cities and communities

Target user(s) Target user/consumer base (country, income segment)


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