Updated on September 13, 2019


Created on June 15, 2019

Little Rider

Upcoming Update

Little Rider is a mobile application that connects commuters to drivers in urban areas and is operating in Ghana, Kenya, Nigeria, Tanzania, and Uganda.

Developed By Unknown
Content Partners


Product Description

Little Rider is an online application that works on Android, iOS and Windows mobiles that allows passengers to order a taxi online. Females have the option of choosing female drivers for safety purposes. Little Rider provides unlimited Safaricom in-cab WiFi.

Distributors / Implementing Organizations

This product is available on Google Play for Android, iOS and Windows devices.

Manufacturing/Building Method


Intellectural Property Type


User Provision Model

The application is downloaded from Google Play Store, App Store and Windows Store.

Distributions to Date Status

100000+ app installations

Design Specifications

The Little Rider application uses GPS to connect passengers to nearby drivers. Users can choose between different options for their ride: basic ride, Blue BODA, Comfort, Shuttle, LadyBUG, Comfort+ and GOODS. Moreover, females can request for female drivers for their safety. The application estimates the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash or through the local cashless mobile payment system.

Technical Support

Users can get support through the application

Replacement Components




Manufacturer Specified Performance Parameters

It has 1600 active drivers giving on average 3500 journeys daily and is ranked as second highest e-haling app in Kenya.

Vetted Performance Status

User reviews


Every car should meet the following for safety purposes:

Although drivers are vetted, there is still risk for vehicle accidents.

Complementary Technical Systems

Cars owned by the drivers, cashless mobile payment system

Academic Research and References

Kokwaro, P. L., Ajowi, J. O. and Kokwaro, E. A., 2013, Competitive Forces Influencing Business Performance of Bicycle Taxis in Kisumu City, Kenya, Mediterranean Journal of Social Sciences, 4(2), pp. 719-728

Agade, K. and Rhodes Mkutu, T., 2019, Public health problems associated with “boda boda” motorcycle Taxis in Kenya: The sting of inequality, Aggression and Violent Behavior

Compliance with regulations


Other Information


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