Agriculture
May 2, 2018
Updated on September 13, 2019
·Created on June 15, 2019
Little Rider is a mobile application that connects commuters to drivers in urban areas and is operating in Ghana, Kenya, Nigeria, Tanzania, and Uganda.
Little Rider is an online application that works on Android, iOS and Windows mobiles that allows passengers to order a taxi online. Females have the option of choosing female drivers for safety purposes. Little Rider provides unlimited Safaricom in-cab WiFi.
Distributors / Implementing Organizations
This product is available on Google Play for Android, iOS and Windows devices.
Manufacturing/Building Method
N/A
Intellectural Property Type
Other
User Provision Model
The application is downloaded from Google Play Store, App Store and Windows Store.
Distributions to Date Status
100000+ app installations
Design Specifications
The Little Rider application uses GPS to connect passengers to nearby drivers. Users can choose between different options for their ride: basic ride, Blue BODA, Comfort, Shuttle, LadyBUG, Comfort+ and GOODS. Moreover, females can request for female drivers for their safety. The application estimates the cost of the ride after the user enters the pickup and destination locations. On reaching the final destination, the application outputs the actual cost which the user pays in cash or through the local cashless mobile payment system.
Technical Support
Users can get support through the application
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
It has 1600 active drivers giving on average 3500 journeys daily and is ranked as second highest e-haling app in Kenya.
Vetted Performance Status
User reviews
Safety
Every car should meet the following for safety purposes:
Complementary Technical Systems
Cars owned by the drivers, cashless mobile payment system
Academic Research and References
Kokwaro, P. L., Ajowi, J. O. and Kokwaro, E. A., 2013, Competitive Forces Influencing Business Performance of Bicycle Taxis in Kisumu City, Kenya, Mediterranean Journal of Social Sciences, 4(2), pp. 719-728
Agade, K. and Rhodes Mkutu, T., 2019, Public health problems associated with “boda boda” motorcycle Taxis in Kenya: The sting of inequality, Aggression and Violent Behavior
Compliance with regulations
None
Other Information
None
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