MomConnect is a South African National Department of Health initiative which aims to support maternal health through the use of cell phone based technologies integrated into maternal and child health services.

Product description Brand name and product description

MomConnect provides important information to pregnant women, mothers and health care workers and produce strategic information for Maternal and Child Health programmes.

MomConnect has three (3) main objectives:

1) Register each pregnancy at a government health facility;

2) Send stagebased, personalized short message service (SMS) texts to each mom in the registry;

3) Allow women to engage with the health system through help desk tools and feedback services.

*  The services are free to the user, and messages are all 11 official South African languages.

Check out this video about MomConnect.

Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.


Competitive landscape Similar products available on the market. May not be a comprehensive listing.
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: Ensure healthy lives and promote well-being for all at all ages.

Target user(s) Target user/consumer base (country, income segment)

Pregnant women in under served communities.

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