Updated on October 14, 2023


Created on May 26, 2017

P&G Purifier of Water

P&G Purifier of Water is a powdered purification technology in a 4-gram sachet that can clean and disinfect water.

Developed By
  1. P&G
Tested By
  • Center for Disease Control (CDC)
Content Partners


Product Description

P&GTM Purifier of Water (formerly known as PUR) is a single packet of powder which contains both coagulants and chlorine to disinfect and reduce the turbidity of 10 liters of water. When mixed with water, first the coagulant allows suspended particles to join together and settle at the bottom of the container which can be filtered out by filtering the water through a cloth. Then, timed chlorine release kills remaining pathogens. The process takes 30 minutes and the treated water contains residual-free chlorine to protect against recontamination.

Target Regions


Target SDGs

SDG 6: Clean Water and Sanitation

Market Suggested Retail Price


Target Users (Target Impact Group)


Distributors / Implementing Organizations

NGOs and Global Implementing Partners

Competitive Landscape

Direct competitors include Gadyen Dlo and WaterGuard.

Manufacturing/Building Method

Manufactured by P>M

Intellectural Property Type


User Provision Model

NGOs and aid organizations provide or sell the sachets to people in the areas they serve

Distributions to Date Status

Over 600 million packets of P>M have been distributed in more than 65 countries

Description of the combined methods

Flocculation, disinfection

Manufacturer-specified water treatment rate (L/hr)

20 L/hr

Bacteria reduction

>2 log

Virus reduction

>2 log

Protozoa reduction

>2 log

Heavy metals and/or arsenic reduction


Maximum recommended influent turbidity level (NTU)

0.25-3.2 NTU

Effluent turbidity levels (NTU)


Safe water storage capacity (L)


Manufacturer-specified lifetime volume (L)

10 L/packet


Each packet is single-use, treats 10 L

Design Specifications

Instructions for use: Add the contents of one packet to 10 liters of water and stir vigorously for 5 minutes. Let the water settle for 5 minutes. Once the water becomes clear and the flocs have settled to the bottom, filter the water through a cotton cloth. Allow the water to sit for an additional 20 minutes for the chlorine to fully disinfect.

Product Schematics

Technical Support

Provided by P>M

Replacement Components



The product must be used within 3 years of manufacture

Manufacturer Specified Performance Parameters

One packet treats 10 liters of water

Vetted Performance Status

The US Environmental Protection Agency (US EPA) demonstrated >99.9999% removal of pathogenic bacteria, >99.99% kill of viruses, and >99.9% removal of parasites including Giardia and Cryptosporidium.


To prevent ingestion, do not open the packet with teeth. If swallowed, contact poison control center and sip on a glass of water for 15 – 20 minutes. If in eye, rinse eyes thoroughly with water for 15-20 minutes. If on skin, remove contaminated clothing and rinse skin with water for 15 – 20 minutes.

Complementary Technical Systems

Filtering through cotton cloth assists in reduction of turbidity.

Academic Research and References

2013, P&G Purifier of Water: A Handbook for Use in Emergency Relief,  Mexico Clean Water Team

Blanton, E., Ombeki, S. et al., 2010, Evaluation of the Role of School Children in the Promotion of Point-of-Use Water Treatment and Handwashing in Schools and Households-Nyanza Province, Western Kenya 2007American Journal of Tropical Medicine and Hygiene, 82(4) pp. 664–671

Doocy, S. and Burnham, G., 2006, Point-of-use water treatment and diarrhea reduction in the emergency context: an effectiveness trial in Liberia; Tropical Medicine and International Health, Vol.11 NO IO PP 1542-1552

Allgood, G., 2009, Safe drinking water for the most vulnerable; Journal Compilation International Council of Nurses

Matts, J.P. and Ryan, J. T., 2012, Water and the skin: Skin carers collaborate with industry in the new initiative and humanitarian drive, Community Dermatology

Compliance with regulations

Complies with US EPA standards for safe drinking water.

Evaluation methods

Laboratory water tests by the US EPA.

Other Information

The product will not work with soapy water, sea or saltwater, blackwater, or water contaminated with gasoline. P&G Children Safe Drinking Water success stories, photos and videos

Comments from the Community


  1. Laura MacDonald says:

    Website says $70. Where was $20 found? Is this the difference between market price and NGO price as discussed in the comments for Lifesaver Jerrycan?

  2. Laura MacDonald says:

    $65 not $0 according to communications with ACI

    More than 10,000 distributed according to communications with ACI

  3. Laura MacDonald says:

    “Long service life compared to other solutions” – how is this the case if lifespan is “Unknown”?

  4. E4C.COMMENTS says:

    Anna Murray says:

    – Note: P&G has re-branded its PUR product as “P&G Purifier of Water”
    – Typo: “Waterbed” in the “Market suggested retail price” and “Health target” sections

  5. E4C.COMMENTS says:

    Anna Murray says:

    – As with the others, would find references useful on the removal of bacteria, viruses, and protozoa

  6. geowatersols.global says:

    Am enquiring about the supply of p&G pur

Leave a Reply

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