TATA Swach Cristella Plus Water Purifier

TATA Research, Development & Design Centre & Tata Chemicals

A low-cost water purifier for households in India.

Product description Brand name and product description

The TATA Swach Cristella Plus is a household water purifier which uses the Silver Nano-Technology to remove bacteria and viruses from 1 L at a time.

Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.
Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Some competitors include: Sujal, priced at $2.36 with replaceable filter bed at $0.40; Kent Gold UF Membrane Filter priced at Rs. $125 – $141.40 USD; Hindustan Lever PureIt (battery operated); Eureka Forbes AquaSure Amrit

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 6: Clean water and sanitation

Target user(s) Target user/consumer base (country, income segment)

TATA suggests this product is targeting poor or disaster effected customers in India.

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