Wash’Em Toolkit

Sian White, London School of Hygiene and Tropical Medicine (LSHTM)

Wash’Em is a process for rapidly designing evidence-based and context-adapted handwashing behavior change programs in emergencies.

Product description Brand name and product description

Wash’Em is an online software tool developed through collaboration with the LSHTM, ACF, and CAWST and funded by USAID/OFDA. Wash’Em is a behavior change approach designed specifically for emergency situations. The Wash’Em software simplifies moving from behavioral insights to hygiene program design.

The process involves 5 rapid assessment tools to understand community behavior. Once data is entered into the Wash’Em software, evidence-based and context tailored WASH program recommendations are generated.

Target region(s) Target region for distribution/implementation (listed by country if specified)


Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

This process has been implemented by over 45 organizations, including UNICEF, World Vision, Oxfam, WaterAID, and ACF.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.


Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Primary competitive behavior change frameworks include: Behaviour Centred Design, RANAS, SaniFOAM, IBM-WASH, and BEHAVE.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

SDG 6: Clean water and sanitation

Target user(s) Target user/consumer base (country, income segment)

This product aids hygiene programs in emergency and crisis situations at the urban and rural community level.

The @AutodeskFdn blogged about our how-to guide for communities writing proposals for development projects https://t.co/MlRH1H0x2F