Tata Swach Smart

Tata Research, Development & Design Centre & Tata Chemicals

Tata Swach Smart Nanotech Water Purifier: is a household, gravity driven water water purifier which uses the Silver Nano-Technology to remove bacteria and viruses from drinking water.

Product description

Tata Swach Smart Nanotech Water Purifier: is a household, gravity driven water water purifier which uses the Silver Nano-Technology to remove bacteria and viruses from drinking water.

Target region(s)

India

Distributors/implementing organizations

Tata sells this product directly through their website. Additional distributors include Essmart and Amazon India

Market suggested retail price

Tata Swach Smart costs Indian National Rupees 1,349.00 or $20.46 USD on Tata’s website and Indian National Rupees 1,175.00  or $17.83 USD on Amazon India’s website. Via Essmart RS. 1,299.00 or $19.64 USD

Competitive landscape

Some competitors include: Sujal, priced at $2.36 (with replaceable filter bed at $0.40); Kent Gold UF Membrane Filter priced at Rs. $125 – $141.40 USD; Hindustan Lever PureIt (battery operated); Eureka Forbes AquaSure Amrit; cloth and jali mesh filters

Target user(s)

The product is designed to target BoP customers but the majority of purchasers are working class, lower to middle income Indians, who do not have access to a safe drinking water source.

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