ZanaAfrica Pads

Megan White Mukuria

Zanaafrica Pads are eco-friendly pads manufactured in Kenya. ZanaAfrica has created two lines of sanitary pads. Safi pads target women and girls that purchase pads, while Nia pads are distributed to girls for free through local organizations. However, as of 2016, Nia seems to be the only brand sold.

Product description

Zanaafrica Pads are eco-friendly pads manufactured in Kenya. ZanaAfrica has created two lines of sanitary pads. Safi pads target women and girls that purchase pads, while Nia pads are distributed to girls for free through local organizations. However, as of 2016, Nia seems to be the only brand sold.

Target region(s)

Kenya

Distributors/implementing organizations

Instead of solely stocking its products at large vendors, ZanaAfrica leverages established NGO partnerships with groups like Marie Stopes International and Living Goods to deploy door-to-door saleswomen. Through these representatives, ZanaAfrica reaches women and girls in small towns and remote communities.

Market suggested retail price

Unknown. However ZanaAfrica suggests their product is 30 percent cheaper to produce than the average pad in Kenya.

Competitive landscape

Traditional methods (ex. reusable cloth), Commercial menstrual pads (ex. Always brand, which can be too expensive for low-income girls and women to afford).

SDG targeted

Goal 3: to improve and promote good health.

Promotion of menstrual hygiene, prevention of reproductive tract infections, retention in school.

Target user(s)

Women and girls in Kenya, who use unsafe materials for their menstrual cycle, and miss school and work. ZanaAfrica works with girls between ages 11-14 in particular; this is because its educational programs and content are designed for this age group.

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