Eco Femme Subsidized Pads

Kathy Walkling and Jessamijn Miedema

Eco Femme washable cloth pads are made of absorbent flannel cotton and worn like disposable pads to absorb menstrual flow. They can be washed and re-used for 75 washes with proper care. These pads are priced to be affordable for economically disadvantaged women in India.

  • The All in One
  • The Foldable model
Product description

Eco Femme washable cloth pads are made of absorbent flannel cotton and worn like disposable pads to absorb menstrual flow. They can be washed and re-used for 75 washes with proper care. These pads are priced to be affordable for economically disadvantaged women in India.

Target region(s)

Eco Femme targets India for its health impact, but also distributes internationally. On average, Eco Femme sells 880 pads per month in India, and 1,370 internationally (across 16 countries including UK, USA, Netherlands, Hong Kong, Spain, Germany, Mexico).

Distributors/implementing organizations

The pads can be purchased through the Eco Femme website shop. They are also sold through retailers around the world and looking for additional distributors and whole-sale partners.

Market suggested retail price

Individual pads cost about 10 USD as of September 2017. They also have a pad for pad program, along with a pricing model that divides Premium and Subsidized prices to allow pads purchased at the Premium price to support rural women and girls with financial barriers.

Competitive landscape

Traditional methods (ex. reusable cloth), Commercial menstrual pads (ex. Always brand), Unsanitary materials (ex.old rags, husks, dried leaves, grass, ash, sand or newspapers)

SDG targeted

Goal 3: to improve and promote good health.

Promotion and education of menstrual hygiene, encouragement of sustainable and eco-friendly methods of menstrual hygiene.

Target user(s)

Economically disadvantaged women in India.

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