Eco Femme Subsidized Pads

Kathy Walkling and Jessamijn Miedema

Eco Femme subsidized pads are washable, reusable pads which is equivalent of 75 disposable pads.

  • The Foldable model
Product description Brand name and product description

Eco Femme washable cloth pads are made of absorbent flannel cotton and worn like disposable pads to absorb menstrual flow. They can be washed and re-used for 75 washes with proper care. These pads are priced to be affordable for economically disadvantaged women in India.

Target region(s) Target region for distribution/implementation (listed by country if specified)

Eco Femme targets India for its health impact, but also distributes internationally. On average, Eco Femme sells 880 pads per month in India, and 1,370 internationally (across 23 countries including UK, USA, Netherlands, Hong Kong, Spain, Germany, Mexico).

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

The pads can be purchased through the Eco Femme website shop. They are also sold through retailers around the world and looking for additional distributors and whole-sale partners.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Individual pads cost about 3.63 USD (275 INR) as of 2020. They also have a pad for pad program, along with a pricing model that divides Premium and Subsidized prices to allow pads purchased at the Premium price to support rural women and girls with financial barriers.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Traditional methods (ex. reusable cloth), Commercial menstrual pads (ex. Always brand), Unsanitary materials (ex.old rags, husks, dried leaves, grass, ash, sand or newspapers)

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3 : Good health and well-being


Target user(s) Target user/consumer base (country, income segment)

Economically disadvantaged women in India.

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