Hello Hope – Merhaba Umut
Hello Hope is a mobile app powered by TURKCELL to address the problem of integration of the Syrian refugees in Turkey.
The app has a Turkish language learning component, instant audio translation between Turkish and Arabic, a frequently asked questions section which offers guidance on essential issues like registration and access to services and one-click access to Turkcell’s Arabic language call center.
Hello Hope is a TURKCELL owned mobile app.
Outreach efforts included SMS blasts, social media messaging, endorsement material distributed through Turkcell stores, in-class training held in the centres of aid organizations working with the target communities, and word of mouth through community campaigns.
- 750,000 downloads
- 11.4million instant speech translations
- 1million calls to the Arabic-speaking call centre
- 4.7million views of the FAQ
- 614,000 video views
- average of 35,000 weekly users
- 463million views of the digital flash cards
- 3.7million searches for words
Specify how the application serves the improvement of access to education (education equipment, educational behavior change, human resource management, decision support, data collection & analytics, electronic education records, education provider, stock management, special education surveillance and reporting)
Operating System required and Software version (Android, IOS, Windows, or other [specify])
Support according to the literacy level required from the user. If no, the user is intended to be literate
Usage rate for the app/voice-SMS service – Rates of user vs downloads
Is the product/service able to receive and send back information to the user?
Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])
Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])
Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])
Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])
Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)
The app consists of 5 main modules:
- Turkish language cards with which Arabic speakers can learn 700 most common words and expression in Turkish
- Instant speech translation between Turkish and Arabic.
- A FAQ section which includes information on registration, access to public services.
- News section, launched in February 2018, give users acess to daily news on various topics and navigate in last 2 days’ news without leaving the application.
- One-click access to Turkcell’s Arabic-language call center.
- The app incorporates education videos produced by Turkcell Academy and its partners.
Available via the mobile app.
Serving and integration of 3.5 millions Syrians refugees in Turkey.
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