M-Farm is a service that provides up-to-date market prices to farmers and connects them with buyers.
M-Farm is a tool designed to deliver updated price information, it also allows for collective crop selling, and collective input buying. The service works through the website or SMS inquiries.
While the app is still downloadable, the platform has not been updated since 2019.
Goal 2: Zero hunger
Copyright M-Farm Ltd. © 2020
Online sign up
7000 users as of 2013
(smartphone ,feature phone, computer, tablet, other [specify])
(2G, 3G, 4G, LTE,…)
(Connection to market, Microsavings, Supply chain information, Education on farming practices, Weather information, etc)
In addition to providing updated pricing information, M-Farm created an advanced feature, where an agent aggregates demand and supply of Central Kenya farmers.
Provide price updated information and create a market network that serves smallholder farmers.
A study performed with 600 farmers reports farmers could double their sales by using M-Farm in central Kenya.
No third-party organizations, only testing performed by the designer.
Transactions integrated with MFarm’s mobile money transfer system, allowing usage of M-Pesa, but also permitting connecting to user’s bank accounts.
Ogotu, S. and others, 2014, Impact of Information and Communication Technology-Based Market Information Services on Smallholder Farm Input Use and Productivity: The Case of Kenya, World Development, Volume 64, Pages 311-321, ISSN 0305-750X,
Crandall, A., 2012, Kenyan Farmer’s Use of Cell Phones: Calling Preferred over SMS, Proceedings of M4D2012, 28-29 February 2012, New Delhi, India
Fisac Garcia, R., Acevedo Ruiz, M., Moreno Romero, A.M. and Kreiner, T., 2013, The Role of ICT in Scaling Up the Impact of Social Enterprises, Journal of Management for Global Sustainability, v. 1 (n. 2); pp. 83-105. ISSN 2244-6893
2013, Enhancing smallholder market participation through mobile phone-enabled services: The case of M-farm in Kenya, In: Horbach, M. (Hrsg.), INFORMATIK 2013 – Informatik angepasst an Mensch, Organisation und Umwelt, Bonn: Gesellschaft für Informatik e.V.. (S. 1730-1738)
2017, Assessing the Role of Mobile Phones in Offering Price Information and Market Linkages: The Case of M‐Farm in Kenya, EJISDC, Volume 68, Issue 1, Pages 1-16
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