MFarm is an app and SMS service that provides up-to-date market prices to farmers and connects them with buyers
MFarm provides up-to-date market prices via an app or SMS to farmers and connects them with buyers directly, cutting out the middlemen
Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Online web platform, app and SMS communication
Copyrighted M-Farm Ltd
Online sign up
7000 users in 2013
(smartphone ,feature phone, computer, tablet, other [specify])
(2G, 3G, 4G, LTE,…)
(Connection to market, Microsavings, Supply chain information, Education on farming practices, Weather information, etc)
In addition to pricing information and group selling, MFarm has also developed a group buying tool, allowing farmers to pool resources to negotiate better prices for products like fertiliser.
MFarm creates connections between buyers and farmers in the area.
It allows farmers to plan ahead and know when to plant using price trends, and connect with buyers directly when the produce is ready.
A study in central Kenya with 600 farmers showed that farmers could double their sales by using MFarm
Transactions are all handled by MFarm’s integrated mobile money transfer system – drawing on mobile payment technology MPesa – but can also be plugged into people’s bank accounts.
- Ogotu, S. and others (2014): “Impact of Information and Communication Technology-Based Market Information Services on Smallholder Farm Input Use and Productivity: The Case of Kenya”
- Crandall, A.: “Kenyan Farmer’s Use of Cell Phones: Calling Preferred over SMS”
- Fisac Garcia, Ramón and Acevedo Ruiz, Manuel and Moreno Romero, Ana María and Kreiner, Thane (2013). The Role of ICT in Scaling Up the Impact of Social Enterprises. “Journal of Management for Global Sustainability“, v. 1 (n. 2); pp. 83-105. ISSN 2244-6893
4. Wyche, S. and Steinfield, C. (2015): ”Why don’t farmers use cell phones to access market prices? Technology affordances and barriers to market information services adoption in rural Kenya”
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