Esoko

Esoko Networks

Product description Brand name and product description

Esoko is a media platform that vehicles high added value information to farmers.

Esoko provides a communications infrastructure that enables multiple stakeholders to push critical information to small-holder farmers such as market prices, weather information and forecast, advisory services, while also providing the ability to survey farmers to understand their needs and desires.

Esoko is a multi-currency, multi-commodity, multi-market MIS developed for the Internet and mobile channels. On the Internet, Esoko provides pricing and buy/sell information to all users and serves as a platform for organisations that desire a presence on the World Wide Web. On the mobile telephone, Esoko registers members that have requested to receive SMS alerts or voice messages of commodity market prices and offers to buy/sell.

Esoko’s customers can use any mix of the web and mobile apps, original agricultural content, and on-the-ground deployment services for marketing, monitoring and advisory needs. See all offered solutions

 

Target region(s) Target region for distribution/implementation (listed by country if specified)

Esoko is available in Africa and Mexico.

Esoko has main offices in Kenya and Ghana, and resellers in 8 other countries, including Mexico, Malawi, Burkina Faso, Benin, and Zimbabwe. Esoko has developed projects in 16 countries in Sub-Saharan Africa, in Benin, Burkina Faso, Cameroun, Congo RDC, Ethiopia, Ghana, Kenya, Madagascar, Malawi, Mozambique, Nigeria, Rwanda, Tanzania, Uganda, Zambia, Zimbabwe.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Esoko Networks and its reseller network implement the platform.

In Ghana, Esoko has a partnership with Vodafone, Vodafone Farmers’ Club, for a B2C platform.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

B2B subscription packages range in price from $500-$11,000 annually; individual subscriptions vary in price based on the country. There is also a fee per SMS sent to the farmers.

In Ghana, under the Vodafone Farmers’ Club program, USD 0.50 to purchase the Farmers Club SIM card and USD 0.50 per month for usage. (USD 0.50 is 2 GHS as of July 2016)

On the Internet, all visitors to the Esoko website, have full access to the published market information, upon free registration.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

m-farm in Kenya.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Not specified.

Target user(s) Target user/consumer base (country, income segment)

Esoko is a B2B communication media for agribusinesses, farmers cooperatives, NGOs and governments that already have farmers in their networks. Farmers and traders who are the intended recipients of Esoko alerts are either registered through farm- or trade-based associations/communities that have acquired Esoko licenses or through Esoko agents in the local marketplaces.

Esoko is a B2C communication media in Ghana through the Farmers’ Club, targeting farmers and people in the farming ecosystem.

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