Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.
Distributors / Implementing Organizations
The app is designed to allow a customer to specify the destination, choose a vehicle, and request a ride. It is customized to receive payments via several platforms including mobile money, credit, cash, and corporate invoicing. The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.
Maramoja provides 24/7 customer support via phone and email.
Manufacturer Specified Performance Parameters
Maramoja aims to solve three fundamental problems: allowing users to get a nearby taxi, having a driver they can trust, and giving the luxury of a private driver at a taxi price.
Vetted Performance Status
User experiences can be viewed here.
Complementary Technical Systems
Periodic updates to the app so as to improve the drivers' and rider's experience.
Academic Research and References
Onyango, J. J., 2016, E-hailing Applications Adoption and Competitiveness of App-based Taxi Operators in Nairobi Kenya, University of Nairobi
Bistaffa, F., Blum, C., Cerquides, J., Rodriguez-Aguilar, J.,2018, A Simulation Tool for Large-Scale Online Ridesharing, AAMAS 2018.
Barber, C., Bishop, T., Clark, S., Divall, D., Green, C., Kureya, T., 2020, The potential role of mobile phone technology in rural motorcycle and three-wheeler taxi services in Africa, Transportation, Planning, and Technology Volume 44, Issue 1.
Compliance with regulations
All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.