Agriculture
June 4, 2024
Magpi
Read SolutionImplemented by
DataDyne
Updated on June 22, 2024
·Created on August 28, 2019
Maramoja is a mobile application that connects commuters to drivers in urban areas.
Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.
Prices vary based on pick-up and drop-off locations, as well as the type of vehicle
Target SDGs
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
Target Users (Target Impact Group)
Household, Community
Distributors / Implementing Organizations
Maramoja
Competitive Landscape
Direct competitors include Little Rider.
Manufacturing/Building Method
N/A
Intellectural Property Type
Trademark
User Provision Model
Users can order a taxi from Maramoja application from Google Play Store or through the web app
Distributions to Date Status
50,000+ application installations
Compatible Devices (smartphone, tablet, PC)
Smartphones, Tablets and PCs
Permanent network connectivity required (Y/N)
Yes
Literacy support (Y/N)
No
Languages available
English
Additional features required (GPS, camera, etc.)
GPS
Application size
1.4 M
Application rating
4+
Number of downloads
50,000+
Operating system and version
Requires Android 4.0.4 and Up
Passenger capacity
4
Design Specifications
The app is designed to allow a customer to specify the destination, choose a vehicle, and request a ride. It is customized to receive payments via several platforms including mobile money, credit, cash, and corporate invoicing. The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.
Technical Support
Maramoja provides 24/7 customer support via phone and email.
Replacement Components
N/A
Lifecycle
N/A
Manufacturer Specified Performance Parameters
Maramoja aims to solve three fundamental problems: allowing users to get a nearby taxi, having a driver they can trust, and giving the luxury of a private driver at a taxi price.
Vetted Performance Status
User experiences can be viewed here.
Safety
Maramoja application provides in-app ride tracking to ascertain customers' safety. It also provides room for a customer to rate a driver and use this information to train drivers. Currently, the manufacturer is working on including an option for customers to report accidents.
Complementary Technical Systems
Periodic updates to the app so as to improve the drivers' and rider's experience.
Academic Research and References
Onyango, J. J., 2016, E-hailing Applications Adoption and Competitiveness of App-based Taxi Operators in Nairobi Kenya, University of Nairobi
Bistaffa, F., Blum, C., Cerquides, J., Rodriguez-Aguilar, J.,2018, A Simulation Tool for Large-Scale Online Ridesharing, AAMAS 2018.
Barber, C., Bishop, T., Clark, S., Divall, D., Green, C., Kureya, T., 2020, The potential role of mobile phone technology in rural motorcycle and three-wheeler taxi services in Africa, Transportation, Planning, and Technology Volume 44, Issue 1.
Compliance with regulations
All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.
Evaluation methods
Drivers are evaluated at the end of each trip using a five star rating system, and the app is evaluated by the developer team periodically for performance and to make updates. Users can also leave reviews on the app store.
Other Information
None
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