Maramoja is a mobile application that connects commuters to drivers in urban areas in Nairobi, Kenya.
Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.
Maramoja has fixed prices in peak and off-peak hours: 0.49 USD (50 KSH) base fare, 0.29 USD (30 KSH) per kilometer, 0.029 USD (3 KSH) per minute, 1.93 USD (199 KSH) minimum fare.
The application is trademarked but uses a patented system and method for arranging services.
10,000+ application installations
The app is designed to allow a customer to specify the destination, choose a vehicle, and request a ride. It is customized to receive payments via several platforms including mobile money, credit, cash, and corporate invoicing.
The app also determines the location of the client, routes to the closest user-curated drivers available, and allows the rider to rate their trip with the driver.
Maramoja provides 24/7 customer support via phone and email.
User experiences can be viewed here.
Periodic updates to the app so as to improve the drivers’ and rider’s experience.
Onyango, J. J., 2016, E-hailing Applications Adoption and Competitiveness of App-based Taxi Operators in Nairobi Kenya, University of Nairobi
All drivers have to be checked and licensed before they are added onto the platform and vehicles must be licensed to operate on the platform.
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