Maramoja
Jason Eisen
Maramoja is a mobile application that connects commuters to drivers in urban areas in Nairobi, Kenya.
Product description Brand name and product description
Maramoja is an online application that was designed for passengers to order an affordable taxi online from a user-curated list of trusted drivers via Android and web app.
Target region(s) Target region for distribution/implementation (listed by country if specified)
Maramoja is currently operating in Nairobi, Kenya. As of 2019, the company has signed franchise agreements in Ethiopia, Cameroon and Ghana, and plans to target additional markets in the future.
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.
Maramoja has fixed prices in peak and off-peak hours: 0.49 USD (50 KSH) base fare, 0.29 USD (30 KSH) per kilometer, 0.029 USD (3 KSH) per minute, 1.93 USD (199 KSH) minimum fare.
Competitive landscape Similar products available on the market. May not be a comprehensive listing.
Other ride hailing apps, such as Uber, Bold, formerly Taxify, and Little Rider
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service
Target user(s) Target user/consumer base (country, income segment)
Urban commuters