Updated on February 23, 2024

·

Created on June 20, 2017

RML Farmer - Krishi Mitr

RML Farmer is an mAgriculture platform with the goal of enabling farmers to make data driven choices on what crops to plant, pest control, and advice from experts in agronomy services.

Developed By
  1. RML Agtech
Tested By
  • GSMA Mobile
  • The World Bank
Content Partners
Unknown

Author

Product Description

The app provides localized data including weather, soil condition and latest market prices. The company has been developing eAgriculture applications since 2006 with Reuters Market Light an SMS application.

Target SDGs

SDG 1: No Poverty

SDG 8: Decent Work and Economic Growth

Market Suggested Retail Price

$77.50

Target Users (Target Impact Group)

Household

Distributors / Implementing Organizations

RML farmer is developed and distributed by RML Agtech

Manufacturing/Building Method

Mobile development.

Intellectural Property Type

Select Type

User Provision Model

Application distributed from Google Play Store and various APK sources. In app purchases/subscription upgrades are available.

Distributions to Date Status

Google Play Store reports 100,000-500,000 installs

Design Specifications

RML farmer provides different functions depending on the level of subscription of the user. It includes information on 450 crop varieties, 1300 markets, 3500 weather locations across 50,000 villages and 17 states of India. The different functions are listed on the Google Play Store. They range from "CropDoc", a tool that allows farmers to identify problems with crops, to "Ask an Expert" and "Agricultural news and Events" which is a social forum for farmers.

Product Schematics

Technical Support

Included in the subscription service

Replacement Components

N/A

Lifecycle

N/A

Manufacturer Specified Performance Parameters

To enable farmers to make better decisions based on data analytics and expert guidance

Vetted Performance Status

-"The income of farmers using the service has increased by 15-25%"1 -"Younger farmers selling directly to traders are able to increase their price realization by 9% as a result of using the RML service"1 See studies in academic research.

Safety

N/A

Complementary Technical Systems

None

Academic Research and References

  1. McNally P. Case study: Reuters Market Light. GSMA Mobile for Development Impact. 2014 Oct.
  2. Fafchamps M, Minten B. Impact of SMS-Based Agricultural Information on Indian Farmers. The World Bank Economic Review. 2012;26(3):383–414.

Compliance with regulations

According to the application's terms of service RML is in compliance with all applicable Indian laws or regulations.

Evaluation methods

Academic research

Other Information

None.

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