RML Farmer – Krishi Mitr
RML Farmer is an mAgriculture platform with the goal of enabling farmers to make data driven choices on what crops to plant, pest control, and advice from experts in agronomy services. It has localized data to provide weather, soil condition and latest market prices. The company has been developing eAgriculture applications since 2006 with Reuters Market Light an SMS application.
RML farmer is developed and distributed by RML Agtech
The application has four tiers :
– Free for the first 180 days (Ad supported)
– GO (Regular Information) – $18.59* annual fee
– Active (Crop Doc, Digi Mandi, Agronomy Services, Regular Information) – $40.29* annual fee
– Max (Crop pic, So Doc, Farm Nutri, Crop Doc, Digi Mandi, Agronomy Services, Regular Information) – $77.50* annual fee
INR to USD 6/19/2017
Farmers in India
Closed source software
Application distributed from Google Play Store and various APK sources. In app purchases/subscription upgrades are available.
Google Play Store reports 100,000-500,000 installs
(smartphone ,feature phone, computer, tablet, other [specify])
(2G, 3G, 4G, LTE,…)
(Connection to market, Microsavings, Supply chain information, Education on farming practices, Weather information, etc)
RML farmer provides different functions depending on the level of subscription of the user. It includes information on 450 crop varieties, 1300 markets, 3500 weather locations across 50,000 villages and 17 states of India. The different functions are listed on the Google Play Store. They range from “CropDoc”, a tool that allows farmers to identify problems with crops, to “Ask an Expert” and “Agricultural news and Events” which is a social forum for farmers.
Included in the subscription service
To enable farmers to make better decisions based on data analytics and expert guidance
-“The income of farmers using the service has increased by 15-25%”1
-“Younger farmers selling directly to traders are able to increase their price realization by 9% as a result of using the RML service”1
See studies in academic research.
GSMA Mobile for Development Impact, The World Bank
- McNally P. Case study: Reuters Market Light. GSMA Mobile for Development Impact. 2014 Oct.
- Fafchamps M, Minten B. Impact of SMS-Based Agricultural Information on Indian Farmers. The World Bank Economic Review. 2012;26(3):383–414.
According to the application’s terms of service RML is in compliance with all applicable Indian laws or regulations.
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