myAgro is an SMS-based layaway system that allows small-scale farmers in West Africa to save up for fertilizer, seed, and training packages using their mobile phone. Registered farmers can purchase savings cards from their local village stores to add to their myAgro account in flexible amounts ($.50 – $50). Upon receipt of the SMS, myAgro’s system automatically allocates the value of the farmer’s payment to the farmer’s layaway account. Smallholders choose how much and how often to pay into their layaway account in the lead up to planting season, and once they achieve their goal, myAgro delivers their chosen input package of fertilizer, seed, and technical training.
myAgro also offers micro-dose fertilizer training, planting training for their different seed varieties, animal-drawn seeder training, and off-season vegetable training.
Market Suggested Retail Price
Distributors / Implementing Organizations
Savings cards and input packages are sold through a network of 300 independent rural merchants in Senegal and Mali. Interview with representative
Intellectural Property Type
User Provision Model
Farmers register with myAgro and then buy myAgro planting cards from their village stores to make their advance payments towards myAgro planting packages.
Distributions to Date Status
By 2019 myAgro had 60,000 farmers using the services. The company has set a goal of working with 120,000 farmers by the end of 2020.
myAgro is an SMS-based layaway system that allows small-scale farmers in West Africa to save up for fertilizer, seed, and training packages using their mobile phone. The system requires a smallholder farmer to register through a myAgro agent and their details and saving goals are captured in a database. Savings are made by buying scratch cards from local village shops and then sending the customer ID and the secret code to myAgro via SMS. The system records the payment in a database and informs customers of their saving progress via an SMS. This goes on until the farmer can reach their savings goal and myAgro delivers to them the seeds, fertilizers, or training services needed for the next farming season. In addition, myAgro offers farmers a precision animal-drawn planter for hire during the planting season. The goal is to goal the farmers to save instead of relying on microlenders for their financing. This way, myAgro seeks to help each farmer increase their income by $550 per year.
Provided by myAgro agents in the field.
Manufacturer Specified Performance Parameters
myAgro's goal is to push their farmers beyond subsistence farming and help them increase their earnings by $550 per year.
Vetted Performance Status
Testing myAgro determined in 2019 that the product increases the earnings per farmer by between $150 - $300 per year, however, no third-party testing has been completed.
No known safety hazards are related to this product.
Complementary Technical Systems
myAGro also provides farmers with an ox-drawn precision planter which helps cut the planting time by 67%.
Academic Research and References
Compliance with regulations