myAgro

myAgro

Product description Brand name and product description

myAgro is a SMS-based layaway system that allows small-scale farmers in West Africa to save up for fertilizer, seed and training packages using their mobile phone. Registered farmers can purchase savings cards from vendors to add to their myAgro account in flexible amounts ($1 – $50). Upon receipt of the SMS, myAgro’s system automatically allocates the value of the farmer’s payment to the farmer’s layaway account. Smallholders choose how much and how often to pay into their layaway account in the lead up to planting season, and once they achieve their goal, myAgro delivers their chosen input package of fertilizer, seed and technical training.

myAgro also offers micro-dose fertilizer training, planting training for their different seed varieties, animal drawn seeder training, and off-season vegetable training.

Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Savings cards and input packages are sold through a network of 300 independent rural merchants in Senegal and Mali. Interview with representative

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Scratch-off savings cards are sold in flexible amounts from $1-$50 USD.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Unknown.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

myAgro aims to increase food security of subsistence farmers in West Africa.

Target user(s) Target user/consumer base (country, income segment)

myAgro targets farmers who own 1-5 hectares. Typical clients are usually faced with two problems: 1) lack of access to the market to buy inputs and sell their crops and 2) lack of financial tools that can help them to save money to buy agricultural inputs.

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