iCow

Green Dreams TECH Ltd.

iCow enables livestock farmers in Kenya to get the best practices in cow and chicken rearing and to accurately track their cows’ gestation period via mobile phone. Farmers register their cows and their insemination date by SMS short code, and then receive periodic SMS prompts timed with vital days during the gestation period. The service also sends weekly SMS messages to subscribers with information and tips on breeding, diet, nutrition, health, illness and disease, milk production efficiency, and other best dairy practices.

– The several services in iCow are:
– – Kalenda-Cow Calendar: a cow gestation calendar, which sends a farmer timely important messages about his cow upon registering it.
– – iMashauri: weekly prompts that give farmers important tips on farming best practices.
– – Vetenari: a tool to find the nearest Vet or Artificial Inseminator.

Product description

iCow enables livestock farmers in Kenya to get the best practices in cow and chicken rearing and to accurately track their cows’ gestation period via mobile phone. Farmers register their cows and their insemination date by SMS short code, and then receive periodic SMS prompts timed with vital days during the gestation period. The service also sends weekly SMS messages to subscribers with information and tips on breeding, diet, nutrition, health, illness and disease, milk production efficiency, and other best dairy practices.

– The several services in iCow are:
– – Kalenda-Cow Calendar: a cow gestation calendar, which sends a farmer timely important messages about his cow upon registering it.
– – iMashauri: weekly prompts that give farmers important tips on farming best practices.
– – Vetenari: a tool to find the nearest Vet or Artificial Inseminator.

Target region(s)

Kenya.

Distributors/implementing organizations

iCow is a product developed by Green Dreams and distributed in a partnership with Safaricom, Kenya’s largest mobile telecom provider.

Market suggested retail price

iCow services are paid individually and per SMS.

Competitive landscape

VetAfrica in East Africa; Modisar in Bostwana; Esoko in Africa; m-Farm in Kenya.

SDG targeted

iCow improves food security, by helping increase milk production, cattle life conditions.

Target user(s)

iCow targets dairy farmers, in particular the older farmers who don’t have access to Facebook and don’t use the Internet.

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