Girl Effect Mobile
Girl Effect and Praekelt.org
Portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world.
The Girl Effect Mobile initiative includes a portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world.
Africa and Asia
Co-founded by Girl Effect and Praekelt.org
Goal 3: Ensure healthy lives and promote well-being for all at all ages
Girls in developing countries
Users can acquire this product through Praekelt’s partner organizations.
As of 2020 Girl Effect has reached more than 32M users, 15+ workshops, and adapted 6 new products.
Specify how the application serves the improvement of access to education (education equipment, educational behavior change, human resource management, decision support, data collection & analytics, electronic education records, education provider, stock management, special education surveillance and reporting)
Operating System required and Software version (Android, IOS, Windows, or other [specify])
Support according to the literacy level required from the user. If no, the user is intended to be literate
Usage rate for the app/voice-SMS service – Rates of user vs downloads
Is the product/service able to receive and send back information to the user?
Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])
Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])
Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])
Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])
Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)
The Girl Effect Mobile is a mobile media network that was created to explore how mobile technologies could amplify and enhance efforts to reach and empower adolescent girls, building evidence and producing open source, replicable tools in the process. The app uses polls, profiles, and games to connect girls and learn from them. It also teaches them how to build a CV and digital tools such as mobile savings and virtual mentorship.
New mobile services and products that help girls become educated, healthy, and empowered.
In Bangladesh, Praekelt is building an interactive audio drama and training platform that will support BRAC’s peer leaders in after-school girls clubs.
In Indonesia, Praekelt is creating an app with Save the Children that will empower girls to set and achieve savings goals while improving their financial literacy.
With Facebook, Praekelt is engaging with girls through a mobile site available free of charge in more than 66 countries.
Bellerose, M., 2017. Poverty Ends with a 12 Year Old Girl: Empowerment and the Contradictions of International Development. Honors Projects. 59.
Sneeringer, R., 2017. Economic Empowerment for Women in Francophone Africa. Undergraduate Honors Theses. 1448.
Starrs, A., Ezeh, A., Barker, G., Basu, A., Popinchalk, C., Ashford, L., 2018. Accelerate progress—sexual and reproductive health and rights for all: report of the Guttmacher–Lancet Commission, The Lancet, Volume 391, Issue 10140, 2018, Pages 2642-2692, ISSN 0140-6736
Tested and evaluated by partner organizations.
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