Girl Effect Mobile

Girl Effect and Praekelt.org

Portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world

Snapshot
Manufacturing & delivery
Performance & use
Research & standards
Feedback

Product description Brand name and product description

The Girl Effect Mobile initiative includes a portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world

Target region(s) Target region for distribution/implementation (listed by country if specified)

Africa and Asia

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Co-founded by Girl Effect and Praekelt.org

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Free

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Mobile Alliance for Maternal Action (MAMA)
Global Fund for Women’s Technology Initiative

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: Ensure healthy lives and promote well-being for all at all ages

Target user(s) Target user/consumer base (country, income segment)

Girls in developing countries

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

Mobile software development

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Copyrighted by Praekelt.org

User Provision Model Where can the product be purchased/acquired by end users?

Through partner organizations

Distribution to date Number of units that have been deployed, downloads or users to date

6 products

32 millions users

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

mEducation application

Specify how the application serves the improvement of access to education (education equipment, educational behavior change, human resource management, decision support, data collection & analytics, electronic education records, education provider, stock management, special education surveillance and reporting)

Empowering girls

Operating system and version

Operating System required and Software version (Android, IOS, Windows, or other [specify])

N/A

Languages available (list)

English

Literacy support (Yes/No)

Support according to the literacy level required from the user. If no, the user is intended to be literate

Depending on the application

Usage rate (%)

Usage rate for the app/voice-SMS service – Rates of user vs downloads

Depending on the application

Two way communication (Yes/No)

Is the product/service able to receive and send back information to the user?

Depending on the application

Permanent network connectivity required (Yes/No)

Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])

Depending on the application

Additonal features required

Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])

Depending on the application

Device(s) required

Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])

Mobile phone

Level of coverage needed

Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])

Depending on the application

Mobile service required

Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)

Yes

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

The Girl Effect Mobile initiative was created to explore how mobile technologies could amplify and enhance efforts to reach and empower adolescent girls, building evidence and producing open source, replicable tools in the process

Product schematics Design and assembly illustrations

N/A

Technical support Technical support provided by

N/A

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

New mobile services and products that help girls become educated, healthy and empowered

Vetted performance Findings of manufacturer evaluations or independent testing centers

More than 32 million unique users have already accessed Girl Effect site, Springster, to learn how they can improve their health, education, financial literacy and access girl-friendly services.

170,691 people liked Springster’s Facebook page

Testing organizations Independent lab, academic research centers, etc.

In Bangladesh, it is building an interactive audio drama and training platform that will support BRAC’s peer leaders in after-school girls clubs.

In Indonesia, it is creating an app with Save the Children that will empower girls to set and achieve savings goals while improving their financial literacy.

With Facebook, it is engaging with girls through a mobile site available free of charge in more than 66 countries.

Safety Potential hazards / risks related to operation of this product

N/A

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

N/A

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Bellerose, Meghan Elizabeth, “Poverty Ends with a 12 Year Old Girl: Empowerment and the Contradictions of International Development” (2017). Honors Projects. 59.
Sneeringer, Raleigh, “Economic Empowerment for Women in Francophone Africa” (2017). Undergraduate Honors Theses. 1448.
Ann M Starrs, Alex C Ezeh, Gary Barker, Alaka Basu, Jane T Bertrand, Robert Blum, Awa M Coll-Seck, Anand Grover, Laura Laski, Monica Roa, Zeba A Sathar, Lale Say, Gamal I Serour, Susheela Singh, Karin Stenberg, Marleen Temmerman, Ann Biddlecom, Anna Popinchalk, Cynthia Summers, Lori S Ashford, Accelerate progress—sexual and reproductive health and rights for all: report of the Guttmacher–Lancet Commission, The Lancet, Volume 391, Issue 10140, 2018, Pages 2642-2692, ISSN 0140-6736

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

N/A

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Tested and evaluated by partner organizations

Other information

N/A

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

Snapshot

Product description Brand name and product description

The Girl Effect Mobile initiative includes a portfolio of mobile products and services created to unleash the potential of adolescent girls all over the world

Target region(s) Target region for distribution/implementation (listed by country if specified)

Africa and Asia

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Co-founded by Girl Effect and Praekelt.org

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Free

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Mobile Alliance for Maternal Action (MAMA)
Global Fund for Women’s Technology Initiative

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: Ensure healthy lives and promote well-being for all at all ages

Target user(s) Target user/consumer base (country, income segment)

Girls in developing countries

Manufacturing & delivery

Manufacturing/building method(s) Detail regarding solution production or construction method (instructions, mass production capacity, custom made,etc...)

Mobile software development

Product Intellectual Property Open source/IP protected (note patent)/trade secret/other?

Copyrighted by Praekelt.org

User Provision Model Where can the product be purchased/acquired by end users?

Through partner organizations

Distribution to date Number of units that have been deployed, downloads or users to date

6 products

32 millions users

Performance & use

Fields marked are sourced values that have been evaluated by the manufacturer or a third party, all others are design specifications.

mEducation application

Empowering girls

Operating system and version

Operating System required and Software version (Android, IOS, Windows, or other [specify])

N/A

Languages available (list)

English

Literacy support (Yes/No)

Support according to the literacy level required from the user. If no, the user is intended to be literate

Depending on the application

Usage rate (%)

Usage rate for the app/voice-SMS service – Rates of user vs downloads

Depending on the application

Two way communication (Yes/No)

Is the product/service able to receive and send back information to the user?

Depending on the application

Permanent network connectivity required (Yes/No)

Connectivity requirement for the product/service to work. Some apps/services can work offline (Y/N [specify], Other [specify])

Depending on the application

Additonal features required

Device features required for the product/service to work. (bluethooth, Wifi, camera, IVR, GPS, Accelerometers/Motion sensors, ,biometric identifiers, SIM, Memory card (e.g microSD), other [specify])

Depending on the application

Device(s) required

Device(s) type required for the product/service to work. (Smartphone ,feature phone, tablet, other [specify])

Mobile phone

Level of coverage needed

Mobile data coverage required for the product/service to work (2G, 3G, 4G, LTE, Other [specify])

Depending on the application

Mobile service required

Connectivity requirement for the product/service to work (Mobile Internet, SMS, voice)

Yes

Design specifications Component and Operation overview including power, portability, facility requirements, preventative maintenance and user training requirements

Product schematics Design and assembly illustrations

N/A

Technical support Technical support provided by

N/A

Replacement components Availability of replacement components (in-country, by order,...)

N/A

Lifecycle Disposal and warranty

N/A

Manufacturer specified performance targets Designer / Manufacturer specified targets

New mobile services and products that help girls become educated, healthy and empowered

Vetted performance Findings of manufacturer evaluations or independent testing centers

More than 32 million unique users have already accessed Girl Effect site, Springster, to learn how they can improve their health, education, financial literacy and access girl-friendly services.

170,691 people liked Springster’s Facebook page

Testing organizations Independent lab, academic research centers, etc.

In Bangladesh, it is building an interactive audio drama and training platform that will support BRAC’s peer leaders in after-school girls clubs.

In Indonesia, it is creating an app with Save the Children that will empower girls to set and achieve savings goals while improving their financial literacy.

With Facebook, it is engaging with girls through a mobile site available free of charge in more than 66 countries.

Safety Potential hazards / risks related to operation of this product

N/A

Complementary technical systems Performance of this product is improved with another technology (eg. Cookstoves and Wind-blocking skirts)

N/A

Research & standards

Academic research Academic research related to the product (e.g. published papers in peer-reviewed journals)

Bellerose, Meghan Elizabeth, “Poverty Ends with a 12 Year Old Girl: Empowerment and the Contradictions of International Development” (2017). Honors Projects. 59.
Sneeringer, Raleigh, “Economic Empowerment for Women in Francophone Africa” (2017). Undergraduate Honors Theses. 1448.
Ann M Starrs, Alex C Ezeh, Gary Barker, Alaka Basu, Jane T Bertrand, Robert Blum, Awa M Coll-Seck, Anand Grover, Laura Laski, Monica Roa, Zeba A Sathar, Lale Say, Gamal I Serour, Susheela Singh, Karin Stenberg, Marleen Temmerman, Ann Biddlecom, Anna Popinchalk, Cynthia Summers, Lori S Ashford, Accelerate progress—sexual and reproductive health and rights for all: report of the Guttmacher–Lancet Commission, The Lancet, Volume 391, Issue 10140, 2018, Pages 2642-2692, ISSN 0140-6736

Compliance with regulations Product certifications and standards referenced by designer/manufacturer

N/A

Evaluation methods Evaluation methods/protocols/guidelines referenced by designer or manufacturer.

Tested and evaluated by partner organizations

Other information

N/A

Feedback

In context photographs (0)

You can use the form below to contribute a photo of this product.

In context files & documents (0)

Feedback from users, customers & distributors

Please let us know your experience in using this product through comments below.

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In context photographs (0)

In context files & documents (0)

Feedback from users, customers & distributors