BeGirl Panty

Diana Sierra

Product description Brand name and product description

The BeGirl Panty is an underwear with a built-in permeable mesh pouch that can be filled with any safe absorbent material, such as toilet paper (disposable) or repurposed clean cloth (reusable).

Target region(s) Target region for distribution/implementation (listed by country if specified)

Many African Countries, including Uganda, Rwanda, Tanzania, Malawi and ten other countries. The team is also starting a pilot in South America and Oregon.

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

BeGirl employs the Buy-One-Give-One model and categorizes products into various ‘funds’ through an ‘EmpowerBank‘. Products are allocated to different funding sources, and then distributed accordingly. For example, the Be Safe Fund helps distribute BeGirl menstrual products to women during times of upheaval (such as political conflicts or natural disasters), while the Sustainable Fund provides products to vetted, non-profit organisations with an interest in improving female health and empowerment. BeGirl has determined that the BeGirlPanty has a distribution advantage over traditional sanitary napkins. The shape of a panty helps reduce the stigma and increases the willingness to distribute (males prefer to sell panties over pads) and willingness to purchase (the family prioritize the purchase of a panty over a pad).Interview with representative

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

The panty is sold at 14-18 USD or $12 USD per pantyInterview with representative. Shopper can Sponsor girls for $24.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Traditional methods (ex. reusable cloth), locally available commercial menstrual pads (ex. Always brand), similar models for social entrepreneurship startups such as Lunapads or Eco Femme Subsidized Pads. Menstrual hygiene products with similar business models are listed here.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 3: to improve and promote good health.

Promotion of menstrual hygiene, retention in work and school for women and girls, reduction in waste from disposable sanitary pads.

Target user(s) Target user/consumer base (country, income segment)

Women and girls in resource-limited settings in need of menstrual hygiene products. Especially, women and girls that live in extreme poverty and don’t have access to underwear.

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