Updated on June 20, 2024


Created on June 22, 2020

Tableau Desktop

Tableau Desktop is a data visualization software.

Developed By
  1. Tableau
Content Partners


Product Description

Tableau Desktop is a software designed to create interactive data visualizations from different data sources. It allows the user to create fully automated dashboards from multiple data sources, make them available in a public link, or embed visuals into an existing website.

The software has a free version (Tableau Desktop Public), and a licensed version. Small NGOs can apply for free licensing.

Target SDGs

SDG 9: Industry, Innovation and Infrastructure

SDG 11: Sustainable Cities and Communities

Target Users (Target Impact Group)

Household, Small and Medium-sized Enterprises, Public Sector Agencies, NGOs

Distributors / Implementing Organizations

Tableau desktop has over 86,000 customers (2019). Some of the implementing organizations are Verizon, PepsiCo, St. Mary's Bank and Charles Schwab. Several NGOs utilize Tableau or are partners through Tableau Foundation. Some NGOs include Bridges to Prosperity, Mercy Corps, One and REDLAMYC.

Competitive Landscape

Direct competitors include DataHero.

Manufacturing/Building Method

Software development

Intellectural Property Type


User Provision Model

Interested private users or organizational teams can contact the manufacturer directly to choose the most suitable license option.

Distributions to Date Status

As of 2019, more than 86,000 organisations were using Tableau Desktop.

Internet service required

It is possible to work offline without internet connection. However, if the user wishes to create an online dashboard or operate in the internet, there should be an Internet connection.

Device(s) required

Computer or laptop

Additional features required

Operating systems must be Windows 7 or later, and/or OSX 10.13 or later

Type of applications for data collection


Usage rate (%)

Over 86,000 users

Type of data collected


Literacy support (if Yes (specify) / No)

Yes, a list of tutorials for beginners is provided on the website.

Languages available (list)

English, French, German, Brazilian Portuguese, Spanish, Korean, Japanese and simple Chinese

API available?


Data import/export formats

Tableau Desktop allows importing a variety of  data formats such as xlsx, csv and other text file formats, statistical files, Google sheets and web data connectors. A full list can be found on the website.

Design Specifications

  • Dashboard creation and automation
  • Creation of stories (presentations)
  • Collaboration and sharing with team members
  • Live and In-memory Data
  • Advanced Visualizations (Chart Types, maps, and others)
  • Mobile View

Product Schematics

Technical Support

Tableau provides technical support and it also possible to inquire with the community.

Replacement Components




Manufacturer Specified Performance Parameters

To create a data culture inside organizations, providing access to fast insights, allowing integration with multiple data sources and ensuring the ability to collaborate securely.

Vetted Performance Status

Tableau Desktop has experienced a rise in sales and customers since 2016. Moreover, it has surpassed one million visualizations in Tableau Desktop Public. It is rated 4.5 out of 5 in the Gartner community, with over 140 reviews.



Complementary Technical Systems


Academic Research and References

Wesley, R., Eldridge,  M., Terlecki, P.,  2011, An analytic data engine for visualization in tableau, SIGMOD ’11: Proceedings of the 2011 ACM SIGMOD International Conference on Management of data, Pages 1185–1194

Murphy, S., 2013, Data Visualization and Rapid Analytics: Applying Tableau Desktop to Support Library Decision-Making, Journal of Web Librarianship, pages 465-476

Heer, J., Mackinlay, J., Stolte, C., Agrawala, M., 2008, Graphical Histories for Visualization: Supporting Analysis, Communication, and Evaluation,  IEEE Transactions on Visualization and Computer Graphics, vol. 14, no. 6, pp. 1189-1196, doi: 10.1109/TVCG.2008.137.

Morton, K., Balazinska, M., Grossman, D., Kosara, R., Mackinlay. J.,  2014, Public Data and Visualizations: How are Many Eyes and Tableau Public Used for Collaborative Analytics?, SIGMOD Rec. 43, 17–22.

Nair, L., Shetty, S. & Shetty, S.,  2016, Interactive visual analytics on Big Data: Tableau vs D3.js.,  Journal of e-Learning and Knowledge Society, Italian e-Learning Association

Trefis Team. 2019. “Tableau’s Increasing Customer Base To Fuel Growth In Q1 2019.” Forbes. May 1, 2019. https://www.forbes.com/sites/greatspeculations/2019/05/01/tableaus-increasing-customer-base-to-fuel-growth-in-q1-2019/#108af30e6b61

“Verizon Uses Tableau to Reduce Support Calls by 43%, Enhancing Customer Experience.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/solutions/customer/verizon-reduces-calls-enhances-customer-experience-with-tableau

“PepsiCo Cuts Analysis Time by up to 90% with Tableau + Trifacta.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/solutions/customer/pepsico-cuts-analysis-time-90-tableau-trifacta

“St. Mary’s Bank Consolidates Data with Cloud-Driven Analytics from Tableau and AWS.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/solutions/customer/st-marys-bank-tableau-and-aws-cloud-driven-analytics?utm_medium=homepage

“Charles Schwab Equips More than 16,000+ Employees with Tableau to Advance Data-Driven Culture.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/solutions/customer/charles-schwab-equips-more-12000-employees-tableau-advance-data-driven-culture?utm_medium=homepage

“Tableau Foundation.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/foundation

“Bridges to Prosperity.” n.d. Tableau Public. Accessed June 20, 2024. https://public.tableau.com/app/profile/pere.rovira/viz/bridgestoprosperity_15806798693210/bridgestoprosperity

“Mercy Corps.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/foundation/featured-projects/mercy-corps

“The ONE Campaign.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/foundation/featured-projects/one-campaign

Myrick, Neal. n.d. “Data Shines Light on Children’s Rights Challenges in Latin America.” Tableau. Accessed June 20, 2024. https://www.tableau.com/blog/data-shines-light-childrens-rights-challenges-latin-america-91140

“Pricing for Data People.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/pricing/individual

“Tableau Public FAQ.” n.d. Tableau.Com. Accessed June 20, 2024. https://community.tableau.com/s/tableau-public-faq

“Tableau for Non-Profits.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/foundation/license-donations

“Competitive landscape; Power BI Desktop – Relatórios Interativos.” n.d. Microsoft.Com. Accessed June 20, 2024. https://powerbi.microsoft.com/pt-pt/desktop/

“Competitive landscape; About.” 2021. Sisense. December 13, 2021. https://www.sisense.com/about/ 

“Competitive landscape; Looker Studio.” n.d. Google.Com. Accessed June 20, 2024. https://lookerstudio.google.com/u/0/navigation/reporting

“Competitive landscape; Qlik Data Integration, Data Quality, and Analytics Solutions.” n.d. Qlik. Accessed June 20, 2024. https://www.qlik.com/us

“Goal 9.” n.d. Sdgs.Un.Org. Accessed June 20, 2024. https://sdgs.un.org/goals/goal9

“Tableau: Business Intelligence and Analytics Software.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/

“Salesforce Tableau Named a Leader in the 2023 Gartner® Magic QuadrantTM for Analytics and BI Platforms.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/blog/tableau-leader-gartner-magic-quadrant-analytics-business

“Tutorial: Get Started with Tableau Desktop.” n.d. Tableau.Com. Accessed June 20, 2024. https://help.tableau.com/current/guides/get-started-tutorial/en-us/get-started-tutorial-home.htm

“How to Localize Content In.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/learn/whitepapers/how-localize-content-tableau

“Tableau Server REST API.” n.d. Tableau.Com. Accessed June 20, 2024. https://help.tableau.com/current/api/rest_api/en-us/REST/rest_api.htm

“Tableau Desktop.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/products/desktop

“Tableau Desktop.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/support/desktop

[Deleted]. n.d. “What Has Driven Tableau’s Revenues & Expenses Over Recent Quarters, And What Can We Expect For Full-Year 2019?” Trefis. Accessed June 20, 2024. https://www.trefis.com/no-login-required/dpnk8lBE

“Solutions.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/solutions

“Do Not Sell My Personal Information.” n.d. Tableau. Accessed June 20, 2024. https://www.tableau.com/do-not-sell-my-personal-information

Compliance with regulations

Tableau operates under the CCPA requirements.

Evaluation methods

User feedback on several aspects such as deployment time, availability of resources, quality and availability of training resources, and more.

Other Information


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