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Product description Brand name and product description

Mellowcabs manufactures and operates a fleet of electric three-wheeled vehicles designed for eco-friendly and efficient transportation in urban areas. Mellowcab plans to provide a low cost, clean energy, share ride transportation service in South Africa. A single Mellowcab can provide over 120km of transport per day. A mobile app connects the commuters and the cabs and payment can be made by cash or by credit card via the app.A promotional video is available here.

Target region(s) Target region for distribution/implementation (listed by country if specified)

South Africa

Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"
Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

$4 for a ride within 4km.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Alternatives include Uber, Lyft, traditional taxi services, and other mediums of transportation like busses, bycycles and commuting by foot.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal #11: Sustaianable cities and communities

Target user(s) Target user/consumer base (country, income segment)

Commuters within urban centers seeking low cost transportation limited to 4km.

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