Trringo is a franchise which offers a platform for farmers to hire tractors and implements via mobile application.

Product description Brand name and product description

Trringo is an agricultural venture of Mahindra and Swaraj whose platform allows farmers to hire tractors and implements whenever they need them. A farmer in need of a farm service (plowing, drilling, etc.) places an order by calling or using a mobile phone application, and the services required are delivered and conducted by a professional.

Target region(s) Target region for distribution/implementation (listed by country if specified)
Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

This service is available to over 150,000 farmers through Trringo organization.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.
Competitive landscape Similar products available on the market. May not be a comprehensive listing.

Primary competitors in India include EM3 AgriServices, KhetiGhaadi and Zamindara.

SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 2: Zero hunger

Goal 9: Industry, innovation and infrastructure

Goal 10: Reduce inequality

Target user(s) Target user/consumer base (country, income segment)

Small farmers in India who do not own either a tractor or a farm implement.

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