Smart Tractor

Hello Tractor

Low-cost and IoT-enabled tractors that smallholder farmers can buy or rent.

Product description Brand name and product description

Hello Tractor is an agricultural technology company that has created a service to provide Smart Tractors to smallholder farmers. The service aims to provide upon request a tractor service to farmers to enhance their production capability and increase field production and efficiency. Farmers can either buy the tractors or rent them. Upon request, smallholder farmers can rent the tractors from owners through the company’s Hello Tractor mobile app. Hello Tractor is an Android application for tractor owners to share their fleet of tractors with a network of smallholder farmers. The company also offers Smart Tractor Financing that requires no collateral and has flexible repayment schedules. The Smart Tractor is a 15 HP tractor equipped with various attachments that can be tailored for variety of crops and stages of the production cycle and is sold and maintained by Hello Tractor.

Hello Tractor prioritizes women farmers, who are responsible of the majority of food production in Nigeria.

Head-quarters are located in Washington, D.C. with additional operations in Abuja, Nigeria and founded by Jehiel Oliver.

Target region(s) Target region for distribution/implementation (listed by country if specified)


Distributors/implementing organizations Organization(s) distributing/deploying this product directly to communities/individuals?"

Hello Tractor manufactures and distributes the tractors to farmers and entrepreneurs.

Market suggested retail price Price per unit or service price per usage/terms (USD). Subsidies noted.

Farmers are charged a $75 USD per hectare fee to rent tractor service.

$4,000 USD for the tractor and disc plow, tiller, harrower, and 1yr subscription to the software. Interview with representative

$7,500 USD for the tractor with all the attachments (disc plow, tiller, harrower, water pump and sprinkler, seeder, trailer, harvester) and 1yr subscription to the software.

Customers can utilize a low interest loan with a 3-5 year payback from bank partners such as Fortis MFB and Union Bank.

Competitive landscape Similar products available on the market. May not be a comprehensive listing.
SDG targeted United Nations Sustainable Development Goals (SDGs) targeted with this product/application/service

Goal 2: Zero hunger

Goal 5: Gender equality

Goal 8: Decent work and economic growth

Target user(s) Target user/consumer base (country, income segment)

Trained individuals and farmers who have a need to use a tractor for a short period of time, but cannot afford to purchase a tractor outright. Small investors who want to invest in farming by owning one or more Smart Tractors to lend through Hello Tractor app.

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