Updated on October 8, 2018


Created on October 8, 2018


Upcoming Update

Aponjon is a Voice and SMS based mobile Health Service which provides important weekly health messages to pregnant women, mothers with new born babies and their family members.

Developed By Unknown
Content Partners


Product Description

Aponjon is  a MAMA (Mobile Alliance for Maternal Action) initiative that works as a mobile-messaging based service, providing moms and the gatekeepers within their families (usually spouses, mothers, and mothers-in-law) with information about how to take care of themselves and their babies.

It also includes an entirely separate service for husbands that reinforces the messages that their wives are receiving, and includes information on how to best care for their loved ones during pregnancy and early childhood.

Subscribers who register indicate their expected due date, or the birthday of their recently-born child, and receive weekly messages timed to the stage of pregnancy or the age of their newborn.

MAMA messages include information on self-care during and after pregnancy, as well as information on when to seek care and how to care for a newborn. MAMA Bangladesh has also recognized the need for linking subscribers to local health services, and has built strong relationships with local health providers to accomplish this.

Market Suggested Retail Price


Distributors / Implementing Organizations

MAMA Bangladesh: The Bangladesh secretariat of the Mobile Alliance for Maternal Action (MAMA).

Manufacturing/Building Method

Intellectural Property Type


User Provision Model

Download via online stores.

Distributions to Date Status

3.5 Million users reached.

Design Specifications

Aponjon offers services for:

  • Expecting mothers
  • New mothers

Technical Support

Replacement Components




Manufacturer Specified Performance Parameters

The initiative aims to reach 3 million women and family members (approximately 2m women and 1m family members) within the first 3 years.

Vetted Performance Status

in 2015, Aponjon reached 3.5 Million women.



Complementary Technical Systems


Academic Research and References

Compliance with regulations


Other Information


Comments from the Community


  1. senka.Hadzic says:

    Tagret users: Pregnant women, mothers of newborns

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