Aponjon

Product Description

Aponjon is a MAMA (Mobile Alliance for Maternal Action) initiative that works as a mobile-messaging based service, providing moms and the gatekeepers within their families (usually spouses, mothers, and mothers-in-law) with information about how to take care of themselves and their babies.

It also includes an entirely separate service for husbands that reinforces the messages that their wives are receiving, and includes information on how to best care for their loved ones during pregnancy and early childhood.

Subscribers who register indicate their expected due date, or the birthday of their recently-born child, and receive weekly messages timed to the stage of pregnancy or the age of their newborn.

MAMA messages include information on self-care during and after pregnancy, as well as information on when to seek care and how to care for a newborn. MAMA Bangladesh has also recognized the need for linking subscribers to local health services, and has built strong relationships with local health providers to accomplish this.

Target SDGs

SDG 3: Good Health and Well-Being

Market Suggested Retail Price

$2.50

Market Suggested Retail Price (Secondary Currency)

2 Taka

Target Users (Target Impact Group)

Household

Distributors / Implementing Organizations

MAMA Bangladesh: The Bangladesh secretariat of the Mobile Alliance for Maternal Action (MAMA).

Competitive Landscape

Direct competitors include GiftedMom and MomConnect.

Manufacturing/Building Method

Mobile and Web development.

Intellectural Property Type

Select Type

User Provision Model

Download via online stores.

Distributions to Date Status

3.5 Million users reached.

Design Specifications

Aponjon offers services for:

Expecting mothers
New mothers

Product Schematics

Technical Support

Customer care.

Replacement Components

N/A

Lifecycle

N/A

Manufacturer Specified Performance Parameters

The initiative aims to reach 3 million women and family members (approximately 2m women and 1m family members) within the first 3 years.

Vetted Performance Status

in 2015, Aponjon reached 3.5 Million women.

Safety

N/A

Complementary Technical Systems

N/A

Academic Research and References

Health Finance and Governance (HFG), 2015, Mobile Money for Health Case Study: Aponjon (MAMA Bangladesh)
Catherine D’Este, Cathy Banwell and Kamalini Lokuge, 2017, The impact of mobile phone based messages on maternal and child healthcare behaviour: a retrospective cross-sectional survey in Bangladesh

Compliance with regulations

Unknown.

Other Information

Case study 1.

Comments from the Community

2 Comments

senka.Hadzic says:

August 28, 2018 at 9:56 am

Competitive landscape: MomConnect (http://www.health.gov.za/index.php/mom-connect, https://www.praekelt.org/momconnect-1/)
senka.Hadzic says:

August 28, 2018 at 9:56 am

Tagret users: Pregnant women, mothers of newborns

Implemented by

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