by MAMA Bangladesh
Aponjon is a Voice and SMS based mobile Health Service which provides important weekly health messages to pregnant women, mothers with new born babies and their family members.
Aponjon is a MAMA (Mobile Alliance for Maternal Action) initiative that works as a mobile-messaging based service, providing moms and the gatekeepers within their families (usually spouses, mothers, and mothers-in-law) with information about how to take care of themselves and their babies.
It also includes an entirely separate service for husbands that reinforces the messages that their wives are receiving, and includes information on how to best care for their loved ones during pregnancy and early childhood.
Subscribers who register indicate their expected due date, or the birthday of their recently-born child, and receive weekly messages timed to the stage of pregnancy or the age of their newborn.
MAMA messages include information on self-care during and after pregnancy, as well as information on when to seek care and how to care for a newborn. MAMA Bangladesh has also recognized the need for linking subscribers to local health services, and has built strong relationships with local health providers to accomplish this.
MAMA Bangladesh: The Bangladesh secretariat of the Mobile Alliance for Maternal Action (MAMA).
All the Aponjon users should pay 2 Taka (Bangladesh currency) for each SMS/IVR message.
Goal 3: Ensure healthy lives and promote well-being for all at all ages
Pregnant women, mothers of newborns
Aponjon is a Mobile Alliance for Maternal Action (MAMA) initiative.
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3.5 Million users reached.
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Education and behavior change, human resource management, decision support, data collection & analytics, electronic medical records, Healthcare provider- CHW training, telemedicine/remote diagnostic, stock management, disease surveillance and reporting
The initiative aims to reach 3 million women and family members (approximately 2m women and 1m family members) within the first 3 years.
in 2015, Aponjon reached 3.5 Million women.
- Health Finance and Governance (HFG), 2015, Mobile Money for Health Case Study: Aponjon (MAMA Bangladesh)
- Catherine D’Este, Cathy Banwell and Kamalini Lokuge, 2017, The impact of mobile phone based messages on maternal and child healthcare behaviour: a retrospective cross-sectional survey in Bangladesh
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